Examining the role of buyer-seller relationships in export performance

Journal of World Business - Tập 32 - Trang 73-86 - 1997
Nigel F. Piercy1, Constantine S. Katsikeas1, David W. Cravens2
1Nigel F. Piercy and Constantine S. Katsikeas, Sir Julian Hodge Chairs in Marketing and Strategy, and Marketing and International Business, Cardiff Business School, University of Wales, Cardiff CF1 1XL, Wales, UK.
2David W. Cravens, Eunice and James L. West Chair of American Enterprise Studies and Professor of Marketing, Texas Christian University, M.J. Neeley School of Business, TCU Box 298530, Forth Worth, Texas 76219, USA.

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