Examining the influence of online reviews on consumers' decision-making: A heuristic–systematic model

Decision Support Systems - Tập 67 - Trang 78-89 - 2014
Kem Z.K. Zhang1, Sesia J. Zhao2, Christy M.K. Cheung3, Matthew Lee4
1School of Management, University of Science and Technology of China, Hefei, China
2Management School, Anhui University, Hefei, China
3Department of Finance and Decision Sciences, Hong Kong Baptist University, Hong Kong, China
4Department of Information Systems, City University of Hong Kong, Hong Kong, China

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