Enjoyment of the Shopping Experience: Impact on Customers' Repatronage Intentions and Gender Influence

Service Industries Journal - Tập 27 Số 5 - Trang 583-604 - 2007
Cathy Hart1, Andrew M. Farrell1, Grazyna Stachow1, Gary Reed1, John W. Cadogan2
1Operations Management, Loughborough University, UK.
2Research Associate in Marketing, Loughborough University, UK.

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