Enhancing User-Game Engagement Through Software Gaming Elements

Journal of Management Information Systems - Tập 30 Số 4 - Trang 115-150 - 2014
Mengxiang Li1, Qiqi Jiang2,3, Chuan‐Hoo Tan4, Kwok‐Kee Wei5
1School of Information Systems and Technology, Faculty of Engineering and Information Sciences, University of Wollongong
2Tongji University
3b School of Economics and Management, Tongji University
4City University of Hong Kong,
5College of Business, City University of Hong Kong

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