Engaging consumers online through websites and social media: A gender study of Italian Generation Y clothing consumers

International Journal of Information Management - Tập 35 - Trang 432-442 - 2015
Waqar Nadeem1, Daniela Andreini2, Jari Salo1, Tommi Laukkanen3
1Oulu Business School, Department of Marketing, P.O. Box 4600, University of Oulu, Finland
2Department of Management, Economics and Quantitative Methods, University of Bergamo, Italy
3University of Eastern Finland Business School, P.O. Box 111, FI-80101 Joensuu, Finland

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