El papel moderador del diseño web y la cultura del país en la respuesta del consumidor online. Una aplicación a los destinos turísticos

Juan Miguel Alcántara-Pilar1, Salvador del Barrio-García2
1Facultad de Educación, Economía y Tecnología, Universidad de Granada, Campus de Ceuta, C/ Cortadura del Valle s.n. 51001, Ceuta, España
2Facultad de Ciencias Económicas y Empresariales, Universidad de Granada, Campus de Cartuja, 18071, Granada, España

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