Eficiencia del plan de marketing como técnica de aprendizaje cooperativo
Tài liệu tham khảo
Abrantes, 2007, Pedagogical affect, student interest, and learning performance, Journal of Business Research, 60, 960, 10.1016/j.jbusres.2006.10.026
Ahlfeldt, 2005, Measurement and analysis of student engagement in university classes where varying levels of PBL methods of instruction are in use, Higher Education Research and Development, 24, 5, 10.1080/0729436052000318541
Ajaja, 2010, Effects of cooperative learning strategy on junior secondary school students achievement in integrated science, Electronic Journal of Science Education, 14, 1
Anderson, 1988, Structural equation modelling in practice: A review and recommended two-step approach, Psychological Bulletin, 103, 411, 10.1037/0033-2909.103.3.411
Bacon, 2005, The effect of group projects on content-related learning, Journal of Management Education, 29, 248, 10.1177/1052562904263729
Barreto, 1994
Bowen, 1994, Make projects the school for leaders, Harvard Business Review, 75 (Septiembre-octubre), 131
Bowers, 2000, When member homogeneity is needed in work teams a meta-analysis, Small Group Research, 31, 305, 10.1177/104649640003100303
Bullock, 2002, Enhancing the student-instructor interaction frequency, The Physics Teacher, 40, 535, 10.1119/1.1534821
Chapman, 2010, Are student groups dysfunctional? Perspectives from both sides of the classroom, Journal of Marketing Education, 32, 39, 10.1177/0273475309335575
Chi, 2009, Active-constructive interactive: A conceptual framework for differentiating learning activities, Topics in Cognitive Science, 1, 73, 10.1111/j.1756-8765.2008.01005.x
Collazos, 2007, Evaluating collaborative learning processes using system-based measurement, Educational Technology and Society, 10, 257
Crouch, 2001, Peer instruction: Ten years of experience and results, American Journal of Physics, 69, 970, 10.1119/1.1374249
Damon, 1984, Peer Education: The untapped potential, Journal of Applied Developmental Psychology, 5, 331, 10.1016/0193-3973(84)90006-6
Deeter-Schmelz, 2002, Enriching our understanding of student team effectiveness, Journal of Marketing Education, 24, 114, 10.1177/0273475302242004
Fornell, 1981, Evaluating structural equation models with unobservable variables and measurement error, Journal of Marketing Research, 18, 39, 10.2307/3151312
Gallini, 2003, Service-learning and engagement, academic challenge and retention, Michigan Journal of Community Service Learning, Fall, 5
Gillies, 2004, The effects of cooperative learning on junior high school students during small group learning, Learning and Instruction, 14, 197, 10.1016/S0959-4752(03)00068-9
Gillies, 2014, Developments in cooperative learning: Review of research, Anales de Psicología, 30, 792, 10.6018/analesps.30.3.201191
Goikoetxea, 2005, AC: Bases teóricas y hallazgos empíricos que explican su eficacia, Educación XX1, 5, 227
Graeff, 1997, Bringing reflective learning to the marketing research course: A cooperative learning project using intergroup critique, Journal of Marketing Education, 19, 53, 10.1177/027347539701900106
Hair, 2006
Herman, 2001
Hu, 1999, Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives, Structural Equation Modeling, 6, 1, 10.1080/10705519909540118
Johnson, 2002, Learning together and alone: Overview and meta-analysis, Journal of Education, 22, 95
Johnson, 2008, Social independence theory and cooperative learning: The teacher's role, 9
Johnson, 2009
Johnson, 2014, Cooperative learning in 21st century, Anales de Psicología, 30, 841, 10.6018/analesps.30.3.201241
Johnson, 1998, Cooperative learning returns to college: What evidence is there that it works?, Change, 30, 27, 10.1080/00091389809602629
Johnson, 1981, Effects of cooperative, competitive, and individualistic goal structures on achievement: A meta-analysis, Psychological Bulletin, 89, 47, 10.1037/0033-2909.89.1.47
Kagan, 1994
Kamp, 2012, The relationship between students’ small group activities, time spent on self-study, and achievement, Higher Education, 64, 385, 10.1007/s10734-011-9500-5
Katzenbach, 1993
Kidder, 2012, Examining the influence of team project design decisions on student perceptions and evaluations of instructors, Academy of Management Learning and Education, 11, 69, 10.5465/amle.2010.0040
Liu, 2003, Developing a scale to measure the interactivity of websites, Journal of Advertising Research, 43, 207, 10.2501/JAR-43-2-207-216
Lobato, 1997, Hacia una comprensión del AC, Revista de Psicodidáctica, 4, 59
Lou, 1996, Within-class grouping: A meta-analysis, Review of Educational Research, 66, 423, 10.3102/00346543066004423
MacGeorge, 2008, The influence of learning characteristics on evaluation of audience response technology, Journal of Computing in Higher Education, 19, 25, 10.1007/BF03033425
Marchago, 1991
Marks, 2000, Determinants of student evaluations of global measures of instructor and course value, Journal of Marketing Education, 22, 108, 10.1177/0273475300222005
Matulich, 2008, Continuous improvement through teaching innovations: A requirement for today's learners, Marketing Education Review, 18, 1, 10.1080/10528008.2008.11489017
McCorkle, 1999, Undergraduate marketing students, group projects, and teamwork: The good, the bad, and the ugly?, Journal of Marketing Education, 21, 106, 10.1177/0273475399212004
McDonald, 1985
McMillan, 2002, Measures of perceived interactivity: An exploration of the role of direction and communication, user control and time in shaping perceptions of interactivity, Journal of Advertising, 31, 29, 10.1080/00913367.2002.10673674
Medlin, 2009, Enhancing performance through goal setting, engagement, and optimism, Industrial Management and Data Systems, 109, 943, 10.1108/02635570910982292
Muthén, 1998
Paladino, 2008, Creating an interactive and responsive teaching environment to inspire learning, Journal of Marketing Education, 30, 185, 10.1177/0273475308318075
Panitz, T. (1996). A definition of collaborative versus cooperative learning. Deliberations [consultado 11 Mar 2011]. Disponible en http://www.londonmet.ac.uk/deliberations/collaborative-learning/panitzpaper.cfm. (online).
Park, 2014, Transformation of classroom spaces: Traditional versus active learning classroom in colleges, Higher Education, 68, 749, 10.1007/s10734-014-9742-0
Roseth, 2008, Promoting early adolescents achievement and peer relationships: The effects of cooperative, competitive, and individualistic goal structures, Psychological Bulletin, 134, 223, 10.1037/0033-2909.134.2.223
Satorra, 1994, Corrections to test statistics and standard errors in covariance structure analysis, 399
Sharan, 1992
Sims, 2003, Promises of interactivity: Aligning learner perceptions and expectations with strategies for flexible and online learning, Distance Education, 24, 87, 10.1080/01587910303050
Slavin, 1983, When does cooperative learning increase student achievement?, Psychological Bulletin, 94, 429, 10.1037/0033-2909.94.3.429
Slavin, 1996, Research on cooperative learning and achievement: What we know, what we need to know, Contemporary Educational Psychology, 21, 43, 10.1006/ceps.1996.0004
Slavin, 2014, Cooperative learning and academic achievement: Why does groupwork work?, Anales de Psicología, 30, 785, 10.6018/analesps.30.3.201201
Slavin, 2003, Cooperative learning and achievement: Theory and research, 177
So, 2008, Students perceptions of collaborative learning, social presence and satisfaction in a blended learning environment: Relationships and critical factors, Computers and Education, 51, 318, 10.1016/j.compedu.2007.05.009
Strand-Norman, 2004, Cooperative learning: Resources from the business disciplines, Journal of Accounting Education, 22, 1, 10.1016/j.jaccedu.2004.01.001
Taylor, 2011, Student engagement and marketing classes, Journal of Marketing Education, 33, 73, 10.1177/0273475310392542
Trees, 2007, The learning environment in clicker classrooms: Student processes of learning and involvement in large university-level courses using student response systems, Learning, Media and Technology, 32, 21, 10.1080/17439880601141179
Vygotsky, L.S. (2007). Pensamiento y habla [Thought and speech] (A. González, Trans.). Buenos Aires: Colihue. [Trabajo original publicado en 1934].
Webb, 1995, Constructive activity and learning in collaborative small groups, Journal of Educational Psychology, 87, 406, 10.1037/0022-0663.87.3.406
Weldy, 2010, Assessing and improving learning in business schools: Direct and indirect measures of learning, Journal of Education for Business, 85, 268, 10.1080/08832320903449535
Williams, 1991, Team projects: Achieving their full potential, Journal of Marketing Education, 13, 45, 10.1177/027347539101300208
Williams, 2010, The effects of teamwork on individual learning and perceptions of team performance. A comparison of face-to-face and online project settings, Team Performance Management, 16, 124, 10.1108/13527591011053232
Yoder, 2005, Encouraging active learning can improve students’ performance on examinations, Teaching of Psychology, 32, 91, 10.1207/s15328023top3202_2
Young, 2003, Enhancing learning outcomes: The effects of instructional technology, learning styles, instructional methods, and student behavior, Journal of Marketing Education, 25, 130, 10.1177/0273475303254004
