Eficiencia del plan de marketing como técnica de aprendizaje cooperativo

Teresa Vallet-Bellmunt1, Pilar Rivera-Torres2, Ilu Vallet-Bellmunt1, Antonio Vallet-Bellmunt1
1Departamento de Administración de Empresas y Marketing, Facultad de Ciencias Jurídicas y Económicas, Universitat Jaume I, Campus Riu Sec s/n, 12071 Castellón, España
2Departamento de Dirección de Marketing e Investigación de Mercados, Facultad de Economía y Empresa, Universidad de Zaragoza, Gran Vía, 2, 50005 Zaragoza, España

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