Effects of Forwarning of Persuasive Intent and Involvement on Cognitive Responses and Persuasion

Personality and Social Psychology Bulletin - Tập 5 Số 2 - Trang 173-176 - 1979
Richard E. Petty1, John T. Cacioppo2
1Department of Psychology, University of Missouri, Columbia, Missouri, 65211
2University of Notre Dame.

Tóm tắt

College undergraduates were either warned or not warned of the persuasive intent of a communication which was either of direct or only indirect personal relevance to them. Consistent with the hypothesis based on reactance theory (Brehm, 1966), the inhibiting effect of the forewarning (i.e., reduced persuasion, increased counterargumentation, and reduced favorable thoughts) was greater under high than low involvement conditions.

Từ khóa


Tài liệu tham khảo

10.1037/h0021248

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Thông tin
Thông tin xuất bản

Personality and Social Psychology Bulletin

Tập 5 Số 2

173-176

Thông tin tác giả