EDLP versus Hi–Lo pricing strategies in retailing—a state of the art article

Journal of Business Economics - Tập 83 Số 3 - Trang 259-289 - 2013
Martin Faßnacht1, Sabine El Husseini1
1Lehrstuhl für Marketing und Handel (Otto Beisheim-Stiftungslehrstuhl), WHU—Otto Beisheim School of Management, Burgplatz 2, 56179, Vallendar, Germany

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