Tất cả các con đường có dẫn đến Rome? Khảo sát mối quan hệ giữa Giới thiệu Xã hội, Khả năng Giới thiệu và Sự Gắn bó với Các trang web Video theo yêu cầu

Alpar P, Porembski M, Pickerodt S (2001) Measuring the efficiency of web site traffic generation. Int J Electron Commer 6(1):53–74. https://doi.org/10.1080/10864415.2001.11044224 Anderl E, Schumann JH, Kunz W (2016) Helping firms reduce complexity in multichannel online data: a new taxonomy-based approach for customer journeys. J Retail 92(2):185–203. https://doi.org/10.1016/j.jretai.2015.10.001 Bar-Gill S, Inbar Y, Reichman S (2018) The impact of social vs. non-social referring channels on online news consumption. http://dx.doi.org/10.2139/ssrn.3119943 Ben-Akiva ME, Lerman SR (1985) Discrete choice analysis: theory and application to travel demand. MIT Press, Cambridge Benlian A (2015) Web personalization cues and their differential effects on user assessments of website value. J Manag Inf Syst 32(1):225–260. https://doi.org/10.1080/07421222.2015.1029394 Berger J (2014) Word of mouth and interpersonal communication: a review and directions for future research. J Consum Psychol 24(4):586–607. https://doi.org/10.1016/j.jcps.2014.05.002 Berger J, Schwartz EM (2011) What drives immediate and ongoing word of mouth? J Mark Res 48(5):869–880. https://doi.org/10.1509/jmkr.48.5.869 Bhatnagar A, Ghose S (2004) An analysis of frequency and duration of search on the internet. J Bus 77(2):311–330. https://doi.org/10.1086/381277 Bhatnagar A, Sen A, Sinha AP (2016) Research note – providing a window of opportunity for converting estore visitors. Inf Syst Res 28(1):22–32. https://doi.org/10.1287/isre.2016.0655 Biyalogorsky E, Gerstner E, Libai B (2001) Customer referral management: optimal reward programs. Mark Sci 20(1):82–95 Borgatti SP, Everett MG (1992) Notions of position in social network analysis. Sociol Methodol 22(1):1–35. https://doi.org/10.2307/270991 Braun M, Moe WW (2013) Online display advertising: modeling the effects of multiple creatives and individual impression histories. Mark Sci 32(5):753–767. https://doi.org/10.1287/mksc.2013.0802 Bucklin RE, Sismeiro C (2009) Click here for internet insight: advances in clickstream data analysis in marketing. J Interact Mark 23(1):35–48. https://doi.org/10.1016/j.intmar.2008.10.004 Burtch G, Ghose A, Wattal S (2014) An empirical examination of peer referrals in online crowdfunding. In: Proceedings of the 35th international conference on information systems, Auckland Castilla EJ (2005) Social networks and employee performance in a call center. Am J Sociol 110(5):1243–1283. https://doi.org/10.1086/427319 Chan TY, Wu C, Xie Y (2011) Measuring the lifetime value of customers acquired from google search advertising. Mark Sci 30(5):837–850. https://doi.org/10.1287/mksc.1110.0658 Chatterjee P, Hoffman DL, Novak TP (2003) Modeling the clickstream: implications for web-based advertising efforts. Mark Sci 22(4):520–541. https://doi.org/10.1287/mksc.22.4.520.24906 Chen Z, Berger J (2016) How content acquisition affects word of mouth. J Consum Res 43(1):86–102. https://doi.org/10.1093/jcr/ucw001 Chen Y, Xie J (2007) Online consumer review: word-of-mouth as a new element of marketing communication mix. Manag Sci 54(3):477–491. https://doi.org/10.1287/mnsc.1070.0810 Chen P-Y, Wu S-Y, Yoon J (2004) The impact of online recommendations and consumer feedback on sales. In: Proceedings of the 25th international conference on information systems, Washington Cheung CMK, Thadani DR (2012) The impact of electronic word-of-mouth communication: a literature analysis and integrative model. Decis Support Syst 54(1):461–470. https://doi.org/10.1016/j.dss.2012.06.008 Chevalier JA, Mayzlin D (2006) The effect of word of mouth on sales: online book reviews. J Mark Res 43(3):345–354. https://doi.org/10.1509/jmkr.43.3.345 Coleman JS (1988) Social capital in the creation of human capital. Am J Sociol 94(1):95–120 Costello P (2015) Social share buttons analysis. http://blog.naytev.com/social-share-buttons-analysis/. Accessed 1 May 2020 Cyr D, Head M, Larios H, Pan B (2009) Exploring human images in website design: a multi-method approach. MIS Q 33(3):539–566. https://doi.org/10.2307/20650308 Danaher PJ, Mullarkey GW, Essegaier S (2006) Factors affecting web site visit duration: a cross-domain analysis. J Mark Res 43(2):182–194. https://doi.org/10.1509/jmkr.43.2.182 De Bruyn A, Lilien GL (2008) A multi-stage model of word-of-mouth influence through viral marketing. Int J Res Mark 25(3):151–163. https://doi.org/10.1016/j.ijresmar.2008.03.004 De Keyzer F, Dens N, De Pelsmacker P (2015) Is this for me? How consumers respond to personalized advertising on social network sites. J Interact Advert 15(2):124–134. https://doi.org/10.1080/15252019.2015.1082450 De Matos CA, Rossi CAV (2008) Word-of-mouth communications in marketing: a meta-analytic review of the antecedents and moderators. J Acad Mark Sci 36(4):578–596. https://doi.org/10.1007/s11747-008-0121-1 Demers E, Lev B (2001) A rude awakening: internet shakeout in 2000. Rev Account Stud 6(2):331–359. https://doi.org/10.1023/A:1011675227890 Dichter E (1966) How word-of-mouth advertising works. Harvard Bus Rev 44(6):147–160 Garnefeld I, Eggert A, Helm SV, Tax SS (2013) Growing existing customers’ revenue streams through customer referral programs. J Mark 77(4):17–32. https://doi.org/10.1509/jm.11.0423 Ghandour A, Benwell G, Deans K (2010) Measuring the performance of ecommerce websites. In: Proceedings of the 14th Pacific Asia conference on information systems, Taipei Ghose A, Todri-Adamopoulos V (2016) Toward a digital attribution model: measuring the impact of display advertising on online consumer behavior. MIS Q 40(4):889–910. https://doi.org/10.25300/MISQ/2016/40.4.05 Ghose A, Yang S (2009) An empirical analysis of search engine advertising: sponsored search in electronic markets. Manag Sci 55(10):1605–1622. https://doi.org/10.1287/mnsc.1090.1054 Ghose A, Goldfarb A, Han SP (2012) How is the mobile internet different? Search costs and local activities. Inf Syst Res 24(3):613–631. https://doi.org/10.1287/isre.1120.0453 Godes D, Mayzlin D (2004) Using online conversations to study word-of-mouth communication. Mark Sci 23(4):545–560. https://doi.org/10.1287/mksc.1040.0071 Goh K-Y, Heng C-S, Lin Z (2013) Social media brand community and consumer behavior: quantifying the relative impact of user- and marketer-generated content. Inf Syst Res 24(1):88–107. https://doi.org/10.1287/isre.1120.0469 Greene WH (2003) Econometric analysis. Prentice Hall, Upper Saddle River Gu B, Park J, Konana P (2012) Research note: the impact of external word-of-mouth sources on retailer sales of high-involvement products. Inf Syst Res 23(1):182–196. https://doi.org/10.1287/isre.1100.0343 Heath C, Bell C, Sternberg E (2001) Emotional selection in memes: the case of urban legends. J Pers Soc Psychol 81(6):1028–1041. https://doi.org/10.1037/0022-3514.81.6.1028 Heimbach I, Kostyra DS, Hinz O (2015) Marketing automation. Bus Inf Syst Eng 57(2):129–133. https://doi.org/10.1007/s12599-015-0370-8 Hemmert GAJ, Schons LM, Wieseke J, Schimmelpfennig H (2018) Log-likelihood-based pseudo-R2 in logistic regression: deriving sample-sensitive benchmarks. Sociol Method Res 47(3):507–531. https://doi.org/10.1177/0049124116638107 Hennig-Thurau T, Gwinner KP, Walsh G, Gremler DD (2004) Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet? J Interact Mark 18(1):38–52. https://doi.org/10.1002/dir.10073 Hosmer DW, Lemeshow S, Sturdivant RX (2013) Applied logistic regression, vol 398. Wiley, Hoboken Huang P, Lurie NH, Mitra S (2009) Searching for experience on the web: an empirical examination of consumer behavior for search and experience goods. J Mark 73(2):55–69. https://doi.org/10.1509/jmkg.73.2.55 Kannan PK, Reinartz W, Verhoef PC (2016) The path to purchase and attribution modeling: introduction to special section. Int J Res Mark 33(3):449–456. https://doi.org/10.1016/j.ijresmar.2016.07.001 King G, Zeng L (2001) Logistic regression in rare events data. Polit Anal 9(2):137–163. https://doi.org/10.1093/oxfordjournals.pan.a004868 Koch OF, Benlian A (2015) Designing viral promotional campaigns: how scarcity and social proof affect online referrals. In: Proceedings of the 36th international conference on information systems, Fort Worth Köster A, Matt C, Hess T (2015) The role of communication types on referral acceptance in social networks. In: Proceedings of the 21st Americas conference on information systems, Fajardo, Puerto Rico Kotler P, Armstrong G (2010) Principles of marketing. Prentice Hall, New Jersey Li X, Hitt LM (2008) Self-selection and information role of online product reviews. Inf Syst Res 19(4):456–474. https://doi.org/10.1287/isre.1070.0154 Li H, Kannan P (2014) Attributing conversions in a multichannel online marketing environment: an empirical model and a field experiment. J Mark Res 51(1):40–56. https://doi.org/10.1509/jmr.13.0050 Lin JC-C (2007) Online stickiness: its antecedents and effect on purchasing intention. Behav Inf Technol 26(6):507–516. https://doi.org/10.1080/01449290600740843 Lin T-C, Hsu JS-C, Chen H-C (2013) Customer willingness to pay for online music: the role of free mentality. J Electron Commer Res 14(4):315–333 Lis B, Neßler C (2013) Electronic word of mouth. Bus Inf Syst Eng 6(1):63–65. https://doi.org/10.1007/s12599-013-0306-0 Lu X, Ba S, Huang L, Feng Y (2013) Promotional marketing or word-of-mouth? Evidence from online restaurant reviews. Inf Syst Res 24(3):596–612. https://doi.org/10.1287/isre.1120.0454 Lucas W, Schiano W, Crosett K (2001) The present and future of internet search. Commun Assoc for Inf Syst 5(1):1–29. https://doi.org/10.17705/1CAIS.00508 Luo X, Zhang J, Duan W (2013) Social media and firm equity value. Inf Syst Res 24(1):146–163. https://doi.org/10.1287/isre.1120.0462 Mahnke R, Benlian A, Hess T (2015) A grounded theory of online shopping flow. Int J Electron Commer 19(3):54–89. https://doi.org/10.1080/10864415.2015.1000222 Manski CF, Lerman SR (1977) The estimation of choice probabilities from choice based samples. Econometrica 45(8):1977–1988 Mao E, Zhang J (2015) What drives consumers to click on social media ads? The roles of content, media, and individual factors. In: Proceedings of the 48th Hawaii international conference on system sciences, Hawaii. https://doi.org/10.1109/HICSS.2015.410 Marchand A, Hennig-Thurau T, Wiertz C (2016) Not all digital word of mouth is created equal: understanding the respective impact of consumer reviews and microblogs on new product success. Int J Res Mark 34(2):336–354. https://doi.org/10.1016/j.ijresmar.2016.09.003 Matook S, Brown SA, Rolf J (2015) Forming an intention to act on recommendations given via online social networks. Eur J Inf Syst 24(1):76–92. https://doi.org/10.1057/ejis.2013.28 Moe WW (2003) Buying, searching, or browsing: differentiating between online shoppers using in-store navigational clickstream. J Consum Psychol 13(1):29–39. https://doi.org/10.1207/S15327663JCP13-1&2_03 Nagelkerke N (1991) A note on a general definition of the coefficient of determination. Biometrika 78(3):691–692. https://doi.org/10.1093/biomet/78.3.691 Nahapiet J, Ghoshal S (1998) Social capital, intellectual capital, and the organizational advantage. Acad Manag Rev 23(2):242–266. https://doi.org/10.5465/amr.1998.533225 Nelson P (1970) Information and consumer behavior. J Polit Econ 78(2):311–329. https://doi.org/10.1086/259630 Oestreicher-Singer G, Zalmanson L (2013) Content or community? A digital business strategy for content providers in the social age. MIS Q 37(2):591–616. https://doi.org/10.25300/MISQ/2013/37.2.12 Özpolat K, Gao G, Jank W, Viswanathan S (2013) Research note-the value of third-party assurance seals in online retailing: an empirical investigation. Inf Syst Res 24(4):1100–1111. https://doi.org/10.1287/isre.2013.0489 Phelps JE, Lewis R, Mobilio L, Perry D, Raman N (2004) Viral marketing or electronic word-of-mouth advertising: examining consumer responses and motivations to pass along email. J Advert Res 44(4):333–348. https://doi.org/10.1017/S0021849904040371 Pihlström M, Brush GJ (2008) Comparing the perceived value of information and entertainment mobile services. Psychol Mark 25(8):732–755. https://doi.org/10.1002/mar.20236 Porter L, Golan GJ (2006) From subservient chickens to brawny men. J Interact Advert 6(2):4–33. https://doi.org/10.1080/15252019.2006.10722116 Probst F, Grosswiele L, Pfleger R (2013) Who will lead and who will follow: identifying influential users in online social networks. Bus Inf Syst Eng 5(3):179–193. https://doi.org/10.1007/s12599-013-0263-7 Rishika R, Kumar A, Janakiraman R, Bezawada R (2013) The effect of customers’ social media participation on customer visit frequency and profitability: an empirical investigation. Inf Syst Res 24(1):108–127. https://doi.org/10.1287/isre.1120.0460 Rogers EM (2003) Diffusion of innovations. The Free Press, New York Ryu G, Feick L (2007) A penny for your thoughts: referral reward programs and referral likelihood. J Mark 71(1):84–94. https://doi.org/10.1509/jmkg.71.1.084 Schmitt P, Skiera B, Van den Bulte C (2011) Referral programs and customer value. J Mark 75(1):46–59. https://doi.org/10.2307/25764294 Schwarzer M, Schubotz M, Meuschke N, Breitinger C, Markl V, Gipp B (2016) Evaluating link-based recommendations for Wikipedia. In: Proceedings of the 16th ACM/IEEE-CS on joint conference on digital libraries. https://doi.org/10.1145/2910896.2910908 Senecal S, Nantel J (2004) The influence of online product recommendations on consumers’ online choices. J Retail 80(2):159–169. https://doi.org/10.1016/j.jretai.2004.04.001 Shi N, Hong Y, Wang K, Pavlou P (2013) Social commerce beyond word of mouth: role of social distance and social norms in online referral incentive systems. In: Proceedings of the 34th international conference on information systems, Milan Spann M, Hinz O, Ramachandran V (2013) Business and information systems engineering and marketing. Bus Inf Syst Eng 5(3):127–128. https://doi.org/10.1007/s12599-013-0264-6 Trueman B, Wong MHF, Zhang X-J (2000) The eyeballs have it: searching for the value in internet stocks. J Account Res 38(1):137–162. https://doi.org/10.2307/2672912 Trusov M, Bucklin RE, Pauwels K (2009) Effects of word-of-mouth versus traditional marketing: findings from an internet social networking site. J Mark 73(5):90–102. https://doi.org/10.1509/jmkg.73.5.90 Vakratsas D, Ambler T (1999) How advertising works: what do we really know? J Mark 63(1):26–43. https://doi.org/10.2307/1251999 Van den Bulte C, Lilien GL (2001) Two-stage partial observability models of innovation adoption. University of Pennsylvania, pp 1–47 van Herpen E, Pieters R, Zeelenberg M (2009) When demand accelerates demand: trailing the bandwagon. J Consum Psychol 19(3):302–312. https://doi.org/10.1016/j.jcps.2009.01.001 Verhoef PC, Venkatesan R, McAlister L, Malthouse EC, Krafft M, Ganesan S (2010) CRM in data-rich multichannel retailing environments: a review and future research directions. J Interact Mark 24(2):121–137. https://doi.org/10.1016/j.intmar.2010.02.009 Verlegh PW, Ryu G, Tuk MA, Feick L (2013) Receiver responses to rewarded referrals: the motive inferences framework. J Acad Mark Sci 41(6):669–682. https://doi.org/10.1007/s11747-013-0327-8 Villanueva J, Yoo S, Hanssens DM (2008) The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth. J Mark Res 45(1):48–59. https://doi.org/10.1509/jmkr.45.1.48 Wiesel T, Pauwels K, Arts J (2011) Marketing’s profit impact: quantifying online and off-line funnel progression. Mark Sci 30(4):604–611. https://doi.org/10.1287/mksc.1100.0612 Wong D (2014) In Q4, social media drove 31.24% of overall traffic to sites [report]. Shareaholic Reports. https://blog.shareaholic.com/social-media-traffic-trends-01-2015/. Accessed 16 Jan 2016 Wooldridge J (2015) Introductory econometrics: a modern approach. South-Western Xu L, Duan JA, Whinston A (2014) Path to purchase: a mutually exciting point process model for online advertising and conversion. Manag Sci 60(6):1392–1412. https://doi.org/10.1287/mnsc.2014.1952 Yang S, Ghose A (2010) Analyzing the relationship between organic and sponsored search advertising: positive, negative, or zero interdependence? Mark Sci 29(4):602–623. https://doi.org/10.1287/mksc.1100.0552 Zhang P (2011) What consumers think, feel, and do toward digital ads: a multi-phase study. In: Proceedings of the 19th European conference on information systems, Helsinki Zhang Y, Feick L, Mittal V (2014) How males and females differ in their likelihood of transmitting negative word of mouth. J Consum Res 40(6):1097–1108. https://doi.org/10.1086/674211