Diseño de servicios para personas mayores. El caso de una residencia para la tercera edad
Tài liệu tham khảo
1983, Emerging Perspectives on Marketing, Chicago;
1985, Services Marketing in a Changing Environment, Chicago;
1986, Creativity in Services Marketing, Chicago;
1987, Add Value to Your Service, Chicago;
1989, Designing a Winning Strategy, Chicago;
Grande, 1993, Marketing estratégico para la tercera edad, ESIC;
Lovelock, 1991, Services Marketing, Prentice Hall;
Lovelock, 1992, Managing Services, Prentice Hall;
Shaw, 1990, The Service Focus: Developing Winning Game Plans for Service Companies, Dow-Jones-Irwin;
Winston, 1985, Professional Practice in Health Care Marketing, Haworth Press;
Zeithaml, 1981, Marketing Services, American Marketing Association;
Zeithaml, 1996, Services Marketing, McGraw-Hill;