Diffusion dynamics in small-world networks with heterogeneous consumers

Springer Science and Business Media LLC - Tập 13 Số 2 - Trang 185-202 - 2007
Sebastiano A. Delre1, Wander Jager1, Marco A. Janssen2
1Faculty of Management and Organization, Department of Marketing, University of Groningen, Groningen, The Netherlands
2School of Human Evolution and Social Change & Department of Computer Science and Engineering, Arizona State University, Tempe, USA

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