Differentiation Versus Low Cost or Differentiation and Low Cost: A Contingency Framework

Academy of Management Review - Tập 13 Số 3 - Trang 401-412 - 1988
Charles W. L. Hill1
1Charles W. L. Hill is Assistant Professor of Management, University of Washington, Seattle. Correspondence regarding this article can be sent to him at the Department of Management, Graduate School of Business Administration, University of Washington, Seattle, WA 98145.

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