Designing branded mobile apps: Fundamentals and recommendations
Tóm tắt
Từ khóa
Tài liệu tham khảo
Bellman, 2011, The effectiveness of branded mobile phone apps, Journal of Interactive Marketing, 25, 191, 10.1016/j.intmar.2011.06.001
Calder, 2009, An experimental study of the relationship between online engagement and advertising effectiveness, Journal of Interactive Marketing, 23, 321, 10.1016/j.intmar.2009.07.002
CAMPER. (2011). Camper weather: Have a Camper day! (2011). Description retrieved from https://itunes.apple.com/gb/app/camper-weather.-have-camper/id406640783?mt=8
Christodoulides, 2011, Shopping motives as antecedents of e-satisfaction and e-loyalty, Journal of Marketing Management, 27, 181
Hinchcliffe, D. (2013). 2013 predictions for enterprise social media. Retrieved January 18, 2013, from http://www.zdnet.com/2013-predictions-for-enterprise-social-media-7000009964/
Ho, H-Y., & Syu, L-Y. (2010). Uses and gratifications of mobile application users. Paper presented at the International Conference on Electronics and Information Engineering, Kyoto, Japan.
Interbrand. Best global brands: 2013. Retrieved from http://www.bestglobalbrands.com/previous-years/2013
Kourouthanassis, P. E., Georgiadis, C., Zamani, E., & Giaglis, G. M. (2010). Explaining the adoption of mobile Internet applications. Paper presented at the Mobile Business and 2010 Ninth Global Mobility Roundtable, Athens, Greece.
Nike. (2013). July 2013: Making a difference. Retrieved from http://nikemakers.com/making-app
Oinas-Kukkonen, H., & Kurkela, V. (2003). Developing successful mobile applications. Paper presented at the International Conference on Computer Science and Technology, Cancun, Mexico.
Olbrich, 2011, Modeling consumer purchasing behavior in social shopping communities with clickstream data, International Journal of Electronic Commerce, 16, 15, 10.2753/JEC1086-4415160202
Shin, 2011, Consumers’ trust in virtual mall shopping: The role of social presence and perceived security, International Journal of Human-Computer Interaction, 27, 450, 10.1080/10447318.2011.552060
Vazquez, P. M. (2011, February 24). Uniqlooks: Uniqlo's new fashion community. Retrieved from http://www.psfk.com/2011/02/uniqlooks-uniqlos-new-fashion-community.html