DAM and the art of implementing a central brand strategy in a decentralized organization

More and more organizations are discovering the value DAM adds to their branding and marketing execution. DAM-based tools such as online brand and house style guides, perhaps with an image library and some downloadable materials, are becoming commonplace. Yet our experience at Randstad is that DAM can be and do so much more when you treat it not as a database or IT system but as a process tool or way of working — a kind of Office Suite for marketeers. By enabling us to implement a single, global brand in a local, decentralized organization, DAM enables us to achieve a higher return on investment than we otherwise could.