Customized Bundling and Consumption Variety of Digital Information Goods

Journal of Management Information Systems - Tập 31 Số 2 - Trang 105-132 - 2014
Jesse Bockstedt1, Kim Huat Goh2
1a Eller College of Management, University of Arizona
2b Division of IT and Operations Management at the Nanyang Business School, Nanyang Technological University

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