Creating a living culture: the challenges for business leaders

JanThornbury1
1Jan Thornbury has been a management consultant since 1989. She helps her clients to define and implement their strategies, manage major organizational changes and strengthen their corporate cultures. Before going independent in 2000, Jan worked for 11 years at KPMG, first in Germany, then the UK and finally for KPMG International.

Tóm tắt

One of the leadership responsibilities of the board of directors is to establish a statement of values and to ensure that these guiding principles become a basis for action throughout the organization. Where companies do not have a statement of values, or where the values are not accepted, there is a real danger that company staff will act in their own interests, not in the interests of the stakeholders they are meant to serve. At this point they may put at risk the reputation of the whole organization. But how can the board of a large diversified international company hope to establish a culture with common values which will guide the behavior of employees around the world? In this article Jan Thornbury presents the theory and practice which she helped to develop when a number of professional partnerships came together to form KPMG, and which she now uses in working with other organizations. She explains how values are connected with basic beliefs, how they can affect behavior and how they need to be supported by management systems. Then she outlines a process for changing a company culture by analyzing the present values and behaviors, defining the desired culture, implementing an action plan, and measuring the results. Finally she examines the crucial role of the executive team in leading the change program.

Từ khóa


Tài liệu tham khảo

Collins, J.C. and Porras, J.I. (1994), Built to Last: Successful Habits of Visionary Companies, Random House Business Books.

Collins, J.C. and Porras, J.I. (1996), Building Your Company’s Vision, Harvard Business Review, September‐October.

Deal, T. and Kennedy, A. (1988), Corporate Cultures: The Rites and Rituals of Corporate Life, Penguin.

Johnson, G. (1992), “Managing strategic change – strategy, culture and action”, Long Range Planning, Vol. 25 No. 1.

Schein, E.H. (1993), Organisational Culture and Leadership, 2nd edn, Jossey‐Bass, San Francisco, CA.

Thornbury, J. (1999), “KPMG: revitalising culture through values”, Business Strategy Review, Vol. 10 No. 4.

Thornbury, J. et al. (2000), Living Culture: A Values‐Driven Approach to Revitalising Your Company Culture, Random House Business Books.