Coordination of Advertising Strategies in a Fashion Licensing Contract
Tóm tắt
Từ khóa
Tài liệu tham khảo
White, E.P.: Licensing. A Strategy for Profits. KEW Licensing Press, Chapel Hill (1990)
Raugust, K.: The Licensing Business Handbook, 5th edn. EPM Publications, McLean (2004)
Ingene, C.A., Parry, M.E.: Mathematical Models of Distribution Channels. International Series in Quantitative Marketing. Kluwer Academic, Boston (2004)
Caulkins, J.P., Feichtinger, G., Hartl, R.F.: Brand image and brand dilution in the fashion industry. Automatica 42, 1363–1370 (2006)
Caulkins, J.P., Hartl, R.F., Feichtinger, G.: Explaining fashion cycles: imitators chasing innovators in product space. J. Econ. Dyn. Control 31, 1535–1556 (2007)
Jørgensen, J., Zaccour, G.: Channel coordination over time: incentive equilibria and credibility. J. Econ. Dyn. Control 27(5), 801–822 (2003)
Nerlove, M., Arrow, K.J.: Optimal advertising policy under dynamic conditions. Economica 39(114), 129–142 (1962)
Feichtinger, G., Hartl, R.F., Sethi, S.P.: Dynamic optimal control models in advertising: recent developments. Manag. Sci. 40, 195–226 (1994)
Dockner, E.J., Jørgensen, S., Van Long, N., Sorger, G.: Differential Games in Economics and Management Science. Cambridge University Press, Cambridge (2000)
Ehtamo, H., Hämäläinen, R.P.: A cooperative incentive equilibrium for a resource management problem. J. Econ. Dyn. Control 17, 659–678 (1993)
Ehtamo, H., Hämäläinen, R.P.: Credibility of linear equilibrium strategies in a discrete time fishery management game. Group Decis. Negot. 4, 27–37 (1995)
Jørgensen, S., Di Liddo, A.: In: Design imitation in the fashion industry. Annals of the International Society of Dynamic Games, vol. 9, pp. 569–586. Birkhauser, Boston (2007)