Contesting the Commercialization and Sanctity of Religious Tourism in the Shaolin Monastery, China

International Journal of Tourism Research - Tập 19 Số 2 - Trang 145-159 - 2017
Kam Hung1, Xiaotao Yang2, Philipp Wassler3, Dan Wang1, Pearl M.C. Lin1, Zhaoping Liu4
1School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong SAR, China
2Department of Recreation and Leisure Studies, University of Waterloo, Waterloo, Ontario, Canada
3Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Taipa, Macau, China
4Hospitality Business Programme, Singapore Institute of Technology, Singapore, Singapore

Tóm tắt

AbstractThe Shaolin Monastery annually attracts millions of visitors from around the world. However, the overcommercialization of these sacred places may contradict the values and philosophies of Buddhism. This study aims to comprehensively understand the balance between commercialization and sanctity, engaging with 58 Chinese practitioners and educators in seven focus groups. Participants articulated their expectation to avoid overcommercialization, and they discussed the conflicts between commercialization and sanctity to further explore on how to mitigate overcommercialization. Based on the study findings, a balanced model of religious tourism development is proposed, and specific recommendations are offered to sustainably manage religious sites. Copyright © 2016 John Wiley & Sons, Ltd.

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