Content Analysis in Entrepreneurship Research: The Case of Initial Public Offerings

Entrepreneurship Theory and Practice - Tập 14 Số 1 - Trang 51-66 - 1989
Kenneth Marino1, Richard M. Castaldi2, Marc Dollinger3
1San Diego State University
2San Francisco State University
3Indiana University,

Tóm tắt

This paper focuses on the use of content analysis, which is a potentially valuable yet infrequently used research method, in the study of management and entrepreneurial endeavors. Specifically, attention is given to the use of content analysis in regard to the study of Initial Public Offerings since there is an abundance of IPO data sources which are amenable to this research method. We conclude with a discussion of five research themes to which our understanding might be improved with the application of content analysis.

Từ khóa


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