Consumers’ purchase decisions for products with nutrition and health claims: What role do product category and gaze duration on claims play?

Appetite - Tập 141 - Trang 104337 - 2019
Johann Steinhauser1, Meike Janßen2, Ulrich Hamm1
1Department of Agricultural and Food Marketing, Faculty of Organic Agricultural Sciences, University of Kassel, Steinstr. 19, 37213, Witzenhausen, Germany
2Department of Management, Society and Communication, Copenhagen Business School, Dalgas Have 15, 2000, Frederiksberg, Denmark

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