Consumer trust in B2C e-Commerce and the importance of social presence: experiments in e-Products and e-Services

Omega - Tập 32 Số 6 - Trang 407-424 - 2004
David Gefen1, Detmar W. Straub2
1Department of Management, Bennet LeBow College of Business, Drexel University, 101 N. 33rd Street/Academic Building, Philadelphia, PA 19104-2875, USA
2Department of Computer Information Systems, J. Mack Robinson College of Business, Georgia State University, Atlanta, GA 30302-4015, USA

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