Consumer engagement in social media brand communities: A literature review

International Journal of Information Management - Tập 63 - Trang 102457 - 2022
Zélia Raposo Santos1,2, Christy M K Cheung3, Pedro Simões Coelho4, Paulo Rita4
1Nova Information Management School (Nova IMS), Universidade Nova de Lisboa - Campus de Campolide, 1070-312 Lisboa, Portugal
2Escola Superior de Comunicação Social, Instituto Politécnico de Lisboa - Campus de Benfica, 1549-014 Lisboa, Portugal
3Department of Finance and Decision Sciences, Hong Kong Baptist University, Hong Kong SAR, China
4NOVA Information Management School (NOVA IMS), Universidade Nova de Lisboa, Campus de Campolide, 1070-312, Lisboa, Portugal

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International Journal of Information Management

Tập 63

102457

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