Concept testing of Internet services
Tóm tắt
Từ khóa
Tài liệu tham khảo
Allen, J. and Butler, D.D. (1993), “Assessing the effects of donor knowledge risk on intention to donate blood”, Journal of Health Care Marketing, Vol. 13, Fall, pp. 26‐33.
White, T. (1996), “Solving the modelling puzzle”, Catalog Age, Vol. 13 No 1, pp. 77‐8.
Williams, J.D., Qualls, W.J. and Grier, S.A. (1995), “Racially exclusive real estate advertising: public policy implications for fair housing practices”, Journal of Public Policy & Marketing, Vol. 14 No. 2, pp. 225‐44.
