Commercialization of Home Through Homestay Tourism: A Study on Chatakpur of Darjeeling District (India) in Commensurate to ASEAN Standard and Revisit Intention
Global Social Welfare - 2023
Tóm tắt
Homestays are a key component of the tourist infrastructure that can draw both domestic and international visitors. Tourists who book a homestay get the opportunity to meet locals and experience their way of life. Unfortunately, it continues to be ignored, particularly in the domestic market, and it also falls short of what customers want from both domestic and international tourists. To satisfy the demands of the national plan and create a sustainable business, homestay management should be conducted in accordance with international standards. The major goal of this study is to learn more about homestay management in Chatakpur village, which is located in the Himalayan region of India's Darjeeling district, in relation to the ASEAN Homestay Standard, as well as the destination image-experience-satisfaction behavioral intents for likelihood of return. Using the ASEAN Homestay Standard indicators, the management traits of the homestays in Chatakpur village were determined. Nine categories, including host, lodging, activities, management, location, hygiene and cleanliness, safety and security, marketing and promotion, and sustainability principles, make up the indicators. This study employed a descriptive qualitative research approach. Data were gathered from 25 homestay owners and 125 tourists. The findings imply that visitor satisfaction has a significant influence in experience value, willingness to return, and recommendation of the Chatakpur village following their returns. When designing and offering Chatakpur village as tourist attractions, tour operators might take advantage of some useful advice from our research. Governments and non-profit organisations attempting to promote Chatakpur village's homestay tourism should benefit from the findings.
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Tài liệu tham khảo
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