Collaborative B2B sales partnerships in supply chains: An integrative framework of social and action alignment

Göran Svensson1, Carlos Ferro-Soto2, Carmen Padin3, Carmen Otero-Neira2
1Kristiania University College, Kristiania University College PB 1155 Sentrum, 0107 Oslo, Norway
2University of Vigo, ECOBAS Research Center, Faculty of Economics and Business, 36310 Vigo, Pontevedra, Spain
3University of Vigo, Faculty of Economics and Business, 36310 Vigo, Pontevedra, Spain

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