Classical conditioning of attitudes as a function of source consensus
Tóm tắt
Employing the general approach which Neal Miller (1959) has called “extension of liberalized S-R theory,” an analogy was drawn between source consensus in attitude formation and UCS-strength in classical conditioning. 350 Ss were exposed to persuasive arguments advocated by a group source with five levels of consensus (0, 25, 50, 75, and 100% of “the experts”). As in classical conditioning, response probability was a negatively accelerated increasing function of “UCS-strength” (consensus) (p<.01).
Tài liệu tham khảo
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