Cities and their brands: Lessons from corporate branding
Tóm tắt
Từ khóa
Tài liệu tham khảo
Anholt, S. (2002) Foreword to the special issue on place branding. Brand Management 9 (4–5): 229–239.
Anholt, S. (2003) Elastic brands. Brand Strategy, February, pp. 28–29.
Anholt, S. (2006) The Anholt-GMI city brands index: How the world sees the world's cities. Place Branding 2 (1): 18–31.
Anholt, S. (2007) Competitive Identity: The New Brand Management for Countries Regions and Cities. Basingstoke: Palgrave-Macmillan.
Ashworth, G. J. (2001) The communication of the brand images of cities. Paper presented in the Universidad Internacional Menendez Pelayo conference: The Construction and Communication of the Brand Images of Cities, Valencia.
Ashworth, G. J. (2006) Can we, do we, should we brand places? Paper presented at the CIRM 2006 Conference: Destinations and Locations, 6–7 September, Manchester.
Ashworth, G. J. and Kavaratzis, M. (2007) Beyond the logo: Brand management for cities. Brand Management, advance online publication, doi:10.1057/palgrave.bm.2550133.
Ashworth, G. J. and Voogd, H. (1990) Selling the City: Marketing Approaches in Public Sector Urban Planning. London: Belhaven Press.
Balmer, J. M. T. (2002) Of identities lost and found. International Studies of Management and Organisation 32 (3): 10–27.
Balmer, J. M. T. and Gray, E. R. (2003) Corporate brands: What are they? What of them? European Journal of Marketing 37 (7–8): 972–997.
Balmer, J. M. T. and Greyser, S. A. (2006) Commentary: Corporate marketing. European Journal of Marketing 40 (7/8): 730–741.
Caldwell, N. and Freire, J. R. (2004) The differences between branding a country, a region and a city: Applying the Brand Box Model. Brand Management 12 (1): 50–61.
Gold, J. R. and Ward, S. V. (eds.) (1994) Place Promotion: The Use of Publicity and Marketing to Sell Towns and Regions. Chichester: John Wiley and Sons Ltd.
Hankinson, G. (2004) Relational network brands: Towards a conceptual model of place brands. Journal of Vacation Marketing 10 (2): 109–121.
Hankinson, G. (2007) The management of destination brands: Five guiding principles based on recent developments in corporate branding theory. Brand Management 14 (3): 240–254.
Hatch, M. J. and Schultz, M. (2001) Are the strategic stars aligned for your corporate brand? Harvard Business Review 79 (2): 128–134.
Hatch, M. J. and Schultz, M. (2003) Bringing the corporation into corporate branding. European Journal of Marketing 37 (7/8): 1041–1064.
Hulberg, J. (2006) Integrating corporate branding and sociological paradigms: A literature study. Brand Management 14 (1–2): 60–73.
Kavaratzis, M. (2004) From city marketing to city branding: Towards a theoretical framework for developing city brands. Place Branding 1 (1): 58–73.
Kavaratzis, M. (2007) City marketing: The past, the present and some unresolved issues. Geography Compass 1 (3): 695–712.
Kavaratzis, M. and Ashworth, G. J. (2005) City branding: An effective assertion of identity or a transitory marketing trick? Tijdschrift Voor Economische en Sociale Geografie 96 (5): 506–514.
Knox, S. and Bickerton, D. (2003) The six conventions of corporate branding. European Journal of Marketing 37 (7–8): 998–1016.
Kotler, P., Asplund, C., Rein, I. and Heider, D. (1999) Marketing Places Europe: Attracting Investments, Industries, Residents and Visitors to European Cities, Communities, Regions and Nations. London: Pearson Education Ltd.
Melewar, T. C., Bassett, K. and Simoes, C. (2006) The role of communication and visual identity in modern organisation. Corporate Communications: An International Journal 11 (2): 138–147.
Melewar, T. C. and Jenkins, E. (2002) Defining the corporate identity construct. Corporate Reputation Review 5 (1): 76–90.
Morgan, N. (2006) Opinion pieces: How has place branding developed during the year that Place Branding has been in publication? Place Branding 2 (1): 6–17.
Olins, W. (2000) How brands are taking over the corporation. In: M. Schultz, M.J. Hatch and M.H. Larsen (eds.) The Expressive Organisation. Oxford: Oxford University Press, pp. 51–65.
Rainisto, S. K. (2003) Success factors of place marketing: A study of place marketing practices in Northern Europe and the United States. Doctoral Dissertation, Helsinki University of Technology, Institute of Strategy and International Business.
Schultz, M. and de Chernatony, L. (2002) Introduction: The challenges of corporate branding. Corporate Reputation Review 5 (2/3): 105–112.
Simoes, C. and Dibb, S. (2001) Rethinking the brand concept: New brand orientation. Corporate Communications: An International Journal 6 (4): 217–224.
Therkelsen, A., Halkier, H. and Jensen, O. B. (2007) Branding Aalborg: Building community or selling place? Paper presented at the Special Sessions on Place Marketing at the EUGEO 2007 Conference, 20–23 August, Amsterdam.
Trueman, M. and Cornelius, N. (2006) Hanging baskets or basket cases? Managing the complexity of city brands and regeneration. Working Paper 06/13, Bradford University School of Management, Bradford.
Trueman, M., Cornelius, N. and Killingbeck-Widdup, A. J. (2007) Urban corridors and the lost city: Overcoming negative perceptions to reposition city brands’. Brand Management 15 (1): 20–31.
Trueman, M., Klemm, M. and Giroud, A. (2004) Can a city communicate? Bradford as a corporate brand. Corporate Communications: An International Journal 9 (4): 317–330.
Van den Berg, L. and Braun, E. (1999) Urban competitiveness, marketing and the need for organising capacity. Urban Studies 36 (5–6): 987–999.