Can we get from liking to buying? Behavioral differences in hedonic and utilitarian Facebook usage

Electronic Commerce Research and Applications - Tập 12 - Trang 224-235 - 2013
Essi Pöyry1, Petri Parvinen1, Tuuli Malmivaara1
1Department of Marketing, Aalto University School of Business, Lapuankatu 6, 00100 Helsinki, Finland

Tài liệu tham khảo

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