CSR and casino hotel branding: The joint moderation of CSR misfit and corporate awareness

Aaker, 1996, Measuring brand equity across products and markets, California Management Review, 38, 102, 10.2307/41165845 Aaker, 1990, Consumer evaluations of brand extensions, Journal of Marketing, 54, 27, 10.1177/002224299005400102 Aiken, 1991 Alhouti, 2016, Corporate social responsibility authenticity: Investigating its antecedents and outcomes, Journal of Business Research, 69, 1242, 10.1016/j.jbusres.2015.09.007 Anderson, 1983, A spreading activation theory of memory, Journal of Verbal Learning and Verbal Behavior, 22, 261, 10.1016/S0022-5371(83)90201-3 Aqueveque, 2018, Be bad but (still) look good: Can controversial industries enhance corporate reputation through CSR initiatives?, Business Ethics: A European Review, 27, 222, 10.1111/beer.12183 Buhi, 2020, Corporate social responsibility, casino capitalism, and the constitution of Macau, UCLA Pac. Basin LJ, 37, 1 Cai, 2012, Doing well while doing bad? CSR in controversial industry sectors, Journal of Business Ethics, 108, 467, 10.1007/s10551-011-1103-7 Carroll, 1979, A three-dimensional conceptual model of corporate performance, Academy of Management Review, 4, 497, 10.2307/257850 Carter, 2013, Perceptions versus performance when managing extensions: New evidence about the role of fit between a parent brand and an extension, Journal of the Academy of Marketing Science, 41, 253, 10.1007/s11747-011-0292-z Chen McCain, 2019, The relationship between casino corporate social responsibility and casino customer loyalty, Tourism Economics, 25, 569, 10.1177/1354816618808077 Chen, 2020, The association spillover mechanism of CSR crises: Evidence from the uber case, Journal of Public Relations Research, 1 Cohen, 2014 Coles, 2013, Tourism and corporate social responsibility: A critical review and research agenda, Tourism Management Perspectives, 6, 122, 10.1016/j.tmp.2013.02.001 Collins, 1975, A spreading-activation theory of semantic processing, Psychological Review, 82, 407, 10.1037/0033-295X.82.6.407 Cretu, 2007, The influence of brand image and company reputation where manufacturers market to small firms: A customer value perspective, Industrial Marketing Management, 36, 230, 10.1016/j.indmarman.2005.08.013 D'Amato, 2020, Corporate social responsibility and firm value: Do firm size and age matter? Empirical evidence from European listed companies, Corporate Social Responsibility and Environmental Management, 27, 909, 10.1002/csr.1855 De Grosbois, 2012, Corporate social responsibility reporting by the global hotel industry: Commitment, initiatives and performance, International Journal of Hospitality Management, 31, 896, 10.1016/j.ijhm.2011.10.008 Deng, 2017, Consumers' responses to corporate social responsibility initiatives: The mediating role of consumer–company identification, Journal of Business Ethics, 142, 515, 10.1007/s10551-015-2742-x Fein, 1990, Suspicion of ulterior motivation and the correspondence bias, Journal of Personality and Social Psychology, 58, 753, 10.1037/0022-3514.58.5.753 Grougiou, 2016, Corporate social responsibility reporting and organizational stigma: The case of “sin” industries, Journal of Business Research, 69, 905, 10.1016/j.jbusres.2015.06.041 Gu, 2001, Economies of scale in the gaming industry: An analysis of casino operations on the Las Vegas Strip and in Atlantic City, Journal of Hospitality Financial Management, 9, 1, 10.1080/10913211.2001.10653743 Ho, 2019, Nature and relationship between corporate social performance and firm size: A cross-national study, Social Responsibility Journal, 15, 258, 10.1108/SRJ-02-2017-0025 Huang, 2018, Importance-performance ratings of corporate social responsibility practices by employees in Macao's gaming industry, International Journal of Contemporary Hospitality Management, 30, 2870, 10.1108/IJCHM-09-2017-0600 Hwang, 2012, The antecedents and consequences of brand prestige in luxury restaurants, Asia Pacific Journal of Tourism Research, 17, 656, 10.1080/10941665.2011.640697 Ivanov, 2012, Hotel revenue management–a critical literature review, Tourism: An International Interdisciplinary Journal, 60, 175 Jang, 2002, Analysis of return on hotel investment: A comparison of commercial hotel companies and casino hotel companies, Journal of Hospitality & Tourism Research, 26, 38, 10.1177/1096348002026001003 Kim, 2011, Transferring effects of CSR strategy on consumer responses: The synergistic model of corporate communication strategy, Journal of Public Relations Research, 23, 218, 10.1080/1062726X.2011.555647 Kim, 2019, Effects of CSR, responsible gambling, and negative social impacts on perceived benefits and quality of life in gaming communities, Tourism Economics, 25, 500, 10.1177/1354816618797199 Kim, 2020, Effects of CSR on employee retention via identification and quality-of-work-life, International Journal of Contemporary Hospitality Management, 32, 1163, 10.1108/IJCHM-06-2019-0573 Kim, 2016, Effects of corporate social responsibility and internal marketing on organizational commitment and turnover intentions, International Journal of Hospitality Management, 55, 25, 10.1016/j.ijhm.2016.02.007 Kim, 2017, The impact of four CSR dimensions on a gaming company's image and customers' revisit intentions, International Journal of Hospitality Management, 61, 73, 10.1016/j.ijhm.2016.11.005 Kim, 2015, Relationships among customer satisfaction, delight, and loyalty in the hospitality industry, Journal of Hospitality & Tourism Research, 39, 170, 10.1177/1096348012471376 Kim, 2020, The effect of CSR on corporate image, customer citizenship behaviors, and customers' long-term relationship orientation, International Journal of Hospitality Management, 88, 102520, 10.1016/j.ijhm.2020.102520 Lafferty, 2007, The relevance of fit in a cause–brand alliance when consumers evaluate corporate credibility, Journal of Business Research, 60, 447, 10.1016/j.jbusres.2006.09.030 Lance, 1988, Residual centering, exploratory and confirmatory moderator analysis, and decomposition of effects in path models containing interactions, Applied Psychological Measurement, 12, 163, 10.1177/014662168801200205 Latif, 2020, Corporate social responsibility (CSR) and customer loyalty in the hotel industry: A cross-country study, International Journal of Hospitality Management, 89, 102565, 10.1016/j.ijhm.2020.102565 Lee, 2018, Effects of emotional visuals and company–cause fit on memory of CSR information, Public Relations Review, 44, 353, 10.1016/j.pubrev.2018.02.001 Lee, 2018, Impact of a gaming company's CSR on residents' perceived benefits, quality of life, and support, Tourism Management, 64, 281, 10.1016/j.tourman.2017.09.002 Lee, 2018, Framing corporate social responsibility for a controversial product, Journal of Travel & Tourism Marketing, 35, 988, 10.1080/10548408.2018.1468852 Lee, 2009, Do socially responsible activities help hotels and casinos achieve their financial goals?, International Journal of Hospitality Management, 28, 105, 10.1016/j.ijhm.2008.06.003 Lee, 2013, The impact of CSR on casino employees' organizational trust, job satisfaction, and customer orientation: An empirical examination of responsible gambling strategies, International Journal of Hospitality Management, 33, 406, 10.1016/j.ijhm.2012.10.011 Lindgreen, 2012, Guest editorial: Corporate social responsibility in controversial industry sectors, Journal of Business Ethics, 110, 393, 10.1007/s10551-012-1488-y Liu, 2014, Can a socially responsible casino better retain its management staff? From an internal customer perspective, Asia Pacific Journal of Marketing & Logistics, 26, 520, 10.1108/APJML-08-2013-0093 Liu, 2014, Do perceived CSR initiatives enhance customer preference and loyalty in casinos?, International Journal of Contemporary Hospitality Management, 26, 1024, 10.1108/IJCHM-05-2013-0222 Loi, 2020 MacInnis, 1987, The role of imagery in information processing: Review and extensions, Journal of Consumer Research, 13, 473, 10.1086/209082 Marin, 2009, The role of identity salience in the effects of corporate social responsibility on consumer behavior, Journal of Business Ethics, 84, 65, 10.1007/s10551-008-9673-8 Martínez, 2013, CSR and customer loyalty: The roles of trust, customer identification with the company and satisfaction, International Journal of Hospitality Management, 35, 89, 10.1016/j.ijhm.2013.05.009 Martínez, 2019, Enhancing customer-based brand equity through CSR in the hospitality sector, International Journal of Hospitality & Tourism Administration, 20, 329, 10.1080/15256480.2017.1397581 McWilliams, 2001, Corporate social responsibility: A theory of the firm perspective, Academy of Management Review, 26, 117, 10.5465/amr.2001.4011987 Mohr, 2005, The effects of corporate social responsibility and price on consumer responses, Journal of Consumer Affairs, 39, 121, 10.1111/j.1745-6606.2005.00006.x Oh, 2017, Can sinful firms benefit from advertising their CSR efforts? Adverse effect of advertising sinful firms' CSR engagements on firm performance, Journal of Business Ethics, 143, 643, 10.1007/s10551-016-3072-3 Peloza, 2011, How can corporate social responsibility activities create value for stakeholders? A systematic review, Journal of the Academy of Marketing Science, 39, 117, 10.1007/s11747-010-0213-6 Rhou, 2020, A review of the business case for CSR in the hospitality industry, International Journal of Hospitality Management, 84, 102330, 10.1016/j.ijhm.2019.102330 Sen, 2001, Does doing good always lead to doing better? Consumer reactions to corporate social responsibility, Journal of Marketing Research, 38, 225, 10.1509/jmkr.38.2.225.18838 Serra-Cantallops, 2018, Progress in research on CSR and the hotel industry (2006-2015), Cornell Hospitality Quarterly, 59, 15, 10.1177/1938965517719267 Shin, 2021, The impact of hotel CSR for strategic philanthropy on booking behavior and hotel performance during the COVID-19 pandemic, Tourism Management, 85, 104322, 10.1016/j.tourman.2021.104322 Song, 2015, The role of CSR and responsible gambling in casino employees' organizational commitment, job satisfaction, and customer orientation, Asia Pacific Journal of Tourism Research, 20, 455, 10.1080/10941665.2013.877049 Sprotles, 1986, A methodology for profiling consumers' decision‐making styles, Journal of Consumer Affairs, 20, 267, 10.1111/j.1745-6606.1986.tb00382.x Tao, 2020, The interplay between post-crisis response strategy and pre-crisis corporate associations in the context of CSR crises, Public Relations Review, 46, 101883, 10.1016/j.pubrev.2020.101883 Teichert, 2010, Exploring consumer knowledge structures using associative network analysis, Psychology and Marketing, 27, 369, 10.1002/mar.20332 The Statistics, 2020 Tsai, 2010, An exploratory study of the relationship between customer-based casino brand equity and firm performance, International Journal of Hospitality Management, 29, 754, 10.1016/j.ijhm.2009.08.001 Tsai, 2015, The relationships between casino quality, image, value, and loyalty, International Journal of Hospitality & Tourism Administration, 16, 164, 10.1080/15256480.2015.1023661 Tsai, 2013, Measuring customer-based casino brand equity and its consequences, Journal of Travel & Tourism Marketing, 30, 806, 10.1080/10548408.2013.835229 Upneja, 2000, Differences in financial characteristics between small and large firms: An empirical examination of the casino industry, Journal of Hospitality Financial Management, 8, 23, 10.1080/10913211.2000.10653733 Vilanova, 2009, Exploring the nature of the relationship between CSR and competitiveness, Journal of Business Ethics, 87, 57, 10.1007/s10551-008-9812-2 Vong, 2013, Corporate and social performance links in the gaming industry, Journal of Business Research, 66, 1674, 10.1016/j.jbusres.2012.12.014 Wan, 2012, The social, economic and environmental impacts of casino gaming in Macao: The community leader perspective, Journal of Sustainable Tourism, 20, 737, 10.1080/09669582.2011.636818 Wickelgren, 1981, Human learning and memory, Annual Review of Psychology, 32, 21, 10.1146/annurev.ps.32.020181.000321 Yang, 2020, An original sin of casino hotels? Consequences of CSR misfit and the remedies, International Journal of Hospitality Management, 87, 102500, 10.1016/j.ijhm.2020.102500 Youn, 2018, Effects of corporate social responsibility on employees in the casino industry, Tourism Management, 68, 328, 10.1016/j.tourman.2018.03.018