Building brand loyalty in social commerce: The case of brand microblogs

Electronic Commerce Research and Applications - Tập 15 - Trang 14-25 - 2016
Kem Z.K. Zhang1,2, Morad Benyoucef2, Sesia J. Zhao3
1School of Management, University of Science and Technology of China, 96 Jinzhai Road, Hefei, Anhui 230026, China
2Telfer School of Management, University of Ottawa, 55 Laurier East, Ottawa ON K1N 6N5 Canada
3Management School, Anhui University, 111 Jiulong Road, Hefei, Anhui 230601, China

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