Bridge, Focus, Attack, or Stimulate: Retail Category Management Strategies with a Store Brand

Quantitative Marketing and Economics - Tập 3 Số 4 - Trang 393-418 - 2005
Rex Yuxing Du1, Eun-Kyu Lee2, Richard Staelin3
1University of Georgia, USA
2Syracuse University USA
3Duke University USA

Tóm tắt

Từ khóa


Tài liệu tham khảo

AC Nielsen. (1999). “Private Label Grows Up.” Consumer Insights Magazine, September.

Ailawadi, K.L. and B. Harlam. (2004). “An Empirical Analysis of the Determinants of Retail Margins: The Role of Store-Brand Share.” Journal of Marketing 68(1), 147–165.

Awh, R.Y. and W.J. Primeaux Jr. (1992). “A More General Theory of Kinked Demand Curve: Theory and Empirical Test.” Quarterly Review of Economics and Finance 32(4), 99–107.

Bhaskar, V., S.J. Machin, and G.C. Reid. (1991). “Testing a Model of the Kinked Demand Curve.” The Journal of Industrial Economics 39(3), 241–254.

Chiang, W.K., D. Chhajed, and J. Hess. (2003). “Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply-Chain Design.” Management Science 49(1), 1–20.

Chintagunta, P.K. (2002). “Investigating Category Pricing Behavior at a Retail Chain.” Journal of Marketing Research 39(2), 141–154.

Connor, J.M. and E.B. Peterson. (1992). “Market-Structure Determinants of National Brand-Private Label Price Difference of Manufactured Food Products.” The Journal of Industrial Economics 40(2), 157–171.

Desai, P.S. (2001). “Quality Segmentation in Spatial Markets: When Does Cannibalization Affect Product Line Design?” Marketing Science 20(3), 265–283.

Dickson, P.R. and J.E. Urbany. (1994). “Retailer Reactions to Competitive Price Changes.” Journal of Retailing 70(1), 1–21.

Harrison, D. (2000). “Costco Leads Charge in Store Brands.” Frozen Food Age 48(10), 40–55.

McGuire, T. and R. Staelin. (1983). “An Industry Equilibrium Analysis of Downstream Vertical Integration.” Marketing Science 2(2), 161–191.

Mills, D.E. (1995). “Why Do Retailers Sell Private Label?” Journal of Economics and Management Strategy 4(3), 509–528.

Narasimhan, C. and R.T. Wilcox. (1998). “Private Labels and the Channel Relationship: A Cross-Category Analysis.” The Journal of Business 71(4), 573–600.

Pauwels, K. and S. Srinivasan. (2004). “Who Benefits from Store Brand Entry.” Marketing Science 23(3), 364–390.

Progressive Grocer. (2000). “Private Label.” Progressive Grocer 79(8), August, S38.

Raju, J.S., R. Sethuraman, and S.K. Dhar. (1995). “The Introduction and Performance of Store Brands.” Management Science 41(6), 957–978.

Salop, S.C. (1979). “Monopolistic Competition with Outside Goods.” Bell Journal of Economics 10(1), 141–156.

Sayman, S., S.J. Hoch, and J.S. Raju. (2002). “Positioning of Store Brands.” Marketing Science 21(4), 378–397.

Scott Morton, F. and F. Zettlemeyer. (2004). “The Strategic Positioning of Store Brands in Retailer-Manufacturer Negotiations.” Review of Industrial Organization 24, 161–194.

Shaffer G.E. and F. Zettelmeyer. (2002). “When Good New about Your Rival Is Good for You: the Effect of Third-Party Information on Division of Channel Profits.” Marketing Science 21(3), 273– 293.

USDA. (2000). “Canada Market Development Reports: Private Label Grocery Opportunities.” Foreign Agricultural Service GAIN Report.

Vandenbosch, M.B. and C.B. Weinberg. (1995). “Product and Price Competition in a Two-Dimensional Vertical Differentiation Model.” Marketing Science 14(2), 224–252.

Wall Street Journal, (2002). “Retailers Create Own-Label PCs as Brand Names Dwindle — Best Buy, Radio Shack Canada Say Customers Need More Choices, Just as With Toasters and TVs.” Wall Street Journal, May 3, 2002, B.1.