Benchmarking competitive responses to pioneering new product introductions
Tóm tắt
Từ khóa
Tài liệu tham khảo
Bowman, D. and Gatignon, H. (1995), “Determinants of competitor response time to a new product introduction”, Journal of Marketing Research, Vol. 32, February, pp. 42‐53.
Brockman, J., Brooks, P., Brophy, P., Coulling, K., Garrod, P., Kinnell, M., Milner, E., Revill, D., Shelton, T. and Usherwood, B. (1997), Quality Management and Benchmarking in the Information Sector, Bowker‐Saur London.
Camp, R.C. (1989), Benchmarking: The Search for Industry Best Practices that Lead to Superior Performance, ASQC Quality Press, Milwaukee, WI.
Childe, S.J., Smart, P.A. and Weaver, A.M. (1996), “The use of generic process models for process transformation”, in Doumeingts, G. and Browne, J. (Eds), Modelling Techniques for Business Process Re‐engineering and Benchmarking, Chapman & Hall, London.
Codling, S. (1998), Benchmarking, Gower Publishing Limited, Aldershot.
Conner, K.R. (1988), “Strategies for product cannibalism”, Strategic Management Journal, Vol. 9, pp. 9‐26.
Dacko, S. (1998), The Timing of Follower Firm Entry Into Related Product Markets, Doctoral Dissertation, Publication No. 9904428, Bell and Howell Information and Learning, Inc., Ann Arbor, MI.
Deshpande, R. and Zaltman, G. (1984), “A comparison of factors affecting researcher and manager perceptions of market research use”, Journal of Marketing Research, Vol. 21, February, pp. 32‐8.
Dickson, P.R (1992), “Toward a general theory of competitive rationality”, Journal of Marketing, Vol. 56, October, pp. 69‐83.
Dosi, G. (1988), “Sources, procedures, and microeconomic effects of innovation”, Journal of Economic Literature, Vol. 26, September, pp. 1120‐71.
Economist Intelligence Unit, The (1993), Global Benchmarking for Competitive Edge, Research Report No. I‐116, The Economist Intelligence Unit Limited, London.
Gatignon, H., Anderson, E. and Helsen, K. (1989), “Competitive reactions to market entry: explaining interfirm differences”, Journal of Marketing Research, Vol. 34, February, pp. 77‐90.
Gilbert, J.T. (1993), “Faster!newer!is not a strategy”, SAM Advanced Management Journal, Vol. 58 No. 4, Autumn, pp. 4‐8.
Green, D.H., Barclay, D.W. and Ryans, A.B. (1995), “Entry strategy and long‐term performance: conceptualisation and empirical examination”, Working Paper, The University of Windsor.
Gruca, T.S., Kumar, K.R. and Sudharshan, D. (1992), “An equilibrium analysis of defensive response to entry using a coupled response function model”, Marketing Science, Vol. 11 No. 4, pp. 348‐58.
Huber, G.P. and Daft, R.L. (1987), “The information environments of organisations”, in Jablin, F.M., Putman, L.L., Roberts, K.H. and Porter, L. (Eds), Handbook of Organisational Communication, Sage, Newbury Park, CA, pp. 130‐64.
Huff, L.C. and Robinson, W.T. (1994), “Note: the impact of leadtime and years of competitive rivalry on pioneer market share advantages”, Management Science, Vol. 40 No. 10, October, pp. 1370‐7.
Kerin, R.A., Mahajan, R. and Peterson, R.A. (1992), “First mover advantage: a synthesis, conceptual framework, and research propositions”, Journal of Marketing, Vol. 56, October, pp. 33‐52.
Knight, K.E. and McDaniel, R.R. (1979), Organizations: An Information Systems Perspective, Wadsworth Publishing, Belmont, CA.
Kotler, P. and Armstrong, G (1994), Principles of Marketing, 6th ed, Prentice‐Hall, Englewood Cliffs, NJ.
Leifer, R and Delbecq, A. (1978), “Organisation/environmental interchange: a model of boundary spanning activity”, Academy of Management Review, Vol. 1, pp. 40‐50.
Lieberman, M.B. and Montgomery, D.B. (1991), “Strategy of market entry: to pioneer or follow?” in Glass, H.E. (Ed.), Handbook of Business Strategy, 2nd ed., Warren, Gorham, and Lamont, Boston, MA.
MacMillan, I.C. (1982), “Seizing competitive initiative”, Journal of Business Strategy, Vol. 2, Spring, pp. 43‐57.
McNamee, P., Greenan, K. and McFerran, B. (1999), “The competitive analysis model: a new approach to strategic development for small business”, Benchmarking: An International Journal, Vol. 6 No. 2, pp. 125‐46.
Mitchell, W. (1989), “Whether and when? Probability and timing of incumbents’ entry into emerging industrial subfields”, Administrative Science Quarterly, Vol. 34, pp. 208‐30.
Moore, M.C. and Urbany, J. (1994), “Blinders, fuzzy lenses, and wrong shoes: pitfalls in competitive conjecture”, Marketing Letters, Vol. 5 No. 3, pp. 247‐59.
Moorthy, S.M. (1985), “Using game theory to model competition”, Journal of Marketing Research, Vol. 22, August, pp. 262‐82.
Narver, J.C., Jacobson, R. and Slater, S.F. (1993), “Market orientation and business performance: an analysis of panel data”, Marketing Science Institute, Report No. 93‐121, pp. 1‐21.
Parker, N. and Harrison, P. (1995), Management Directions: Benchmarking, The Institute of Management Foundation, Corby.
Peters, G. (1994), Benchmarking Customer Service, Pitman Publishing, London.
Robinson, W. (1988), “Marketing mix reactions to entry”, Marketing Science, Vol. 7 No. 4, pp. 368‐85.
Shankar, V. (1999), “New product introduction and incumbent response strategies: their interrelationship and the role of multimarket competition”, Journal of Marketing Research, Vol. 36, August, pp. 327‐44.
Shankar, V., Carpenter, G.S. and Krishnamurthi, L. (1999), “The advantages of entry in the growth stage of the product life cycle: an empirical analysis”, Journal of Marketing Research, Vol. 36, May, pp. 269‐76.
Shannon, C.E and Weaver, W. (1949), The Mathematical Theory of Communication, University of Illinois Press, Urbana, IL.
Smith, K.G. and Grimm, C.M. (1991), “A communication‐information model of competitive response timing”, Journal of Management, Vol. 17 No. 1, pp. 5‐23.
Song, X.M., di Benedetto, C.A., and Zhao, Y.L. (1999), “Pioneering advantages in manufacturing and service industries: empirical evidence from nine countries”, Strategic Management Journal, Vol. 20, pp. 811‐36.
Stalk, G., Jr. (1990), Competing Against Time: How Time‐Based Competition is Reshaping Global Markets, Free Press, New York, NY.
Tellis, G.J. (1987), “Consumer purchasing strategies and information in retail prices”, Journal of Retailing, Vol. 63 No. 3, pp. 279‐97.
Tushman, M.L. and Nadler, D.A. (1978), “Information processing as an integrating concept in organizational design”, Academy of Management Review, Vol. 3 No. 3, July, pp. 613‐24.
Varadarajan, P.R. and Jayachandran, S. (1999), “Marketing strategy: an assessment of the state of the field and outlook”, Journal of the Academy of Marketing Science, Vol. 27 No. 2, pp. 120‐43.
Watson, G.H. (1993), Strategic Benchmarking: How to Rate Your Company’s Performance Against the World’s Best, John Wiley and Sons, Inc., New York, NY.
Zairi, M. (1992), Competitive Benchmarking: An Executive Guide, Technical Communications Publishing Limited, Letchworth.
Zaltman, G. and Wallendorf, M. (1981), Consumer Behavior: Basic Findings and Management Implications, John Wiley and Sons, New York, NY.