Attention to online channels across the path to purchase: An eye-tracking study

Electronic Commerce Research and Applications - Tập 36 - Trang 100864 - 2019
Monica Cortinas1, Rafael Cabeza2, Raquel Chocarro3, Arantxa Villanueva2
1INARBE-Business Administration Department, Public University of Navarre, Campus Arrosadia, 31006 Pamplona, Spain
2Department of Electrical, Electronic and Communication Engineering, Public University of Navarre, Spain
3Business Administration Department, Public University of Navarre, Spain

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Electronic Commerce Research and Applications

Tập 36

100864

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