Are science parks and incubators good “brand names” for spin-offs? The case study of Turin

In recent years there has been an increasing focus on universities’entrepreneurial orientation and their ability to exploit and transfer scientific knowledge to the commercial sector. Spin-off firms are recognised as an important opportunity for universities. This paper aims to examine the university spin-off firm context, with particular attention to the relationship with science parks-incubators and their importance as brand names. Evidence is taken from Turin case-study. Turin has a consolidated university framework: the University and the Polytechnic are examples of success all around Europe. A particular characteristic of Turin is given by the presence of two science and technology parks and two incubators.