Applying Importance-Performance Analysis to Beijing as an International Meeting Destination

Journal of Travel Research - Tập 35 Số 4 - Trang 42-49 - 1997
Frank M. Go, Wei Zhang

Tóm tắt

A customer survey was conducted among meeting planners to analyze the importance-performance of Beijing as an international meeting destination and to determine to which factors the city should devote its attention and resources to attract international meetings. The results suggest that Beijing provides a satisfactory environment for the staging of meetings, but it should improve its performance in meeting industry attributes that meeting planners consider important.

Từ khóa


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