Application of the stereotype content model to destination image: Evidence from residents of mainland China

Journal of Destination Marketing & Management - Tập 14 - Trang 100375 - 2019
Xuerui Shen1, Xingyang Lv2, Shuang Lin3, Chunxiao Li4
1Faculty of Culture Tourism, Shanxi University of Finance and Economics, Taiyuan, China
2School of Business Administration, Southwestern University of Finance and Economics, Chengdu, China
3School of Tourism and Event, Henan University of Economics and Law, Zhengzhou, China
4College of Tourism and Service Management, Nankai University, Tianjin, China

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