Analyzing the business models for circular economy implementation: a fuzzy TOPSIS approach

Zafar Husain1, Annayath Maqbool2, Abid Haleem2, R. D. Pathak3, Danny Samson4
1College of Business, Al Ain University, Abu Dhabi Campus, United Arab Emirates
2Department of Mechanical Engineering, Faculty of Engineering and Technology, New Delhi-110025, India
3Graduate School of Business, The University of South Pacific, Suva, Fiji
4Department of Management and Marketing, University of Melbourne, Australia, USA

Tóm tắt

The concept of the circular economy has acquired importance in the academic world. The corporate firms and governments believe that the pressure on the environment can be reduced by implementing the circular economic system. The switching of a linear economy to a circular economy requires to build new business models that overcome the limitations of the linear model of the economy. This paper aims to rank the business models for the successful adoption of the circular economy through the criteria by employing an appropriate multi-criteria decision making (MCDM) method. Fuzzy Technique for Order of Preference by Similarity to Ideal Solution (Fuzzy TOPSIS) has been used in this study. Eleven Business Models have been identified through literature review and analyzed based on nine criteria for the business model to be successful. The ranking of results indicates that the product and process design is the most important business models for the implementation of the circular economy. The findings of this research enhance the understanding about the relative importance of the several business models based on which the management can formulate an effective strategy to systematically adopt an appropriate business model for successful implementation of an economic system.

Từ khóa


Tài liệu tham khảo

Accenture (2014) Circular-Advantage-Innovative-Business-Models-Technologies-Value Growth. Retrieved December 20, 2018. Fromhttps://www.Accenture.com/t20150523T053139__w__/usen/_acnmedia/Accenture/ConversionAssets/DotCom/Documents/Global/PDF/Strategy_6/Accenture-Circular-Advantage-Innovative-Business-Models-Technologies-Value-Growth.pdf Afuah A, Tucci C (2003) Internet business models and strategies. McGraw-Hill, Boston, Mass. Aguilar-Hernandez GA, Rodrigues JFD, Tukker A (2021) Macroeconomic, social and environmental impacts of a circular economy up to 2050: A meta-analysis of prospective studies. J Clean Prod. 278:123421 Ali SH (2014) Social and environmental impact of the rare earth industries. Resources 3(1):123–134 Aranda-Usón A, Portillo-Tarragona P, Marín-Vinuesa LM, Scarpellini S (2019) Financial resources for the circular economy: a perspective from businesses. Sustainability 11(3):888 Asif FM, Roci M, Lieder M, Rashid A, Štimulak M, Halvordsson E, de Bruijckere R (2018) A practical ICT framework for transition to circular manufacturing systems. Procedia CIRP 72:598–602 Atiku SO (2020) Knowledge management for the circular economy. Handbook of Research on Entrepreneurship Development and Opportunities in Circular Economy, 520–537. Avital M, Andersson M, Nickerson J, Sundararajan A, Van Alstyne M, Verhoeven D (2014) The collaborative economy: a disruptive innovation or much ado about nothing?. In Proceedings of the 35th International Conference on Information Systems; ICIS 2014 (pp. 1–7). Association for Information Systems. AIS Electronic Library (AISeL) Bakker C, Wang F, Huisman J, Den Hollander M (2014a) Products that go round: exploring product life extension through design. J Clean Prod 69:10–16 Baldassarre B, Schepers M, Bocken N, Cuppen E, Korevaar G, Calabretta G (2019) Industrial Symbiosis: towards a design process for eco-industrial clusters by integrating Circular Economy and Industrial Ecology perspectives. J Clean Prod 216:446–460 Barbu CM, Florea DL, Ogarcă RF, Barbu MC (2018) From ownership to access: how the sharing economy is changing the consumer behavior. Amfiteatru Economic 20(48):373–387 Batista L, Bourlakis M, Liu Y, Smart P, Sohal A (2018) Supply chain operations for a circular economy. Production Planning & Control 29(6):419–424 Bocken NM, de Pauw I, Bakker C, van der Grinten B (2016a) Product design and business model strategies for a circular economy. J Ind Prod Eng 33(5):308–320 Bohlender G, Kaufmann A, Gupta MM (1986) Introduction to fuzzy arithmetic, theory and applications. Math Comput 47(176):762. https://doi.org/10.2307/2008199 Brown PJ, Bajada C (2018) An economic model of circular supply network dynamics: Toward an understanding of performance measurement in the context of multiple stakeholders. Bus Strateg Environ 27(5):643–655 Burger M, Stavropoulos S, Ramkumar S, Dufourmont J, van Oort F (2019) The heterogeneous skill-base of circular economy employment. Res Policy 48(1):248–261 Chen C (2000a) Extensions of the TOPSIS for group decision-making under fuzzy environment. Fuzzy Sets Syst 114(1):1–9. https://doi.org/10.1016/s0165-0114(97)00377-1 Cong L, Zhao F, Sutherland JW (2019) A design method to improve end-of-use product value recovery for circular economy. J Mech Des. 141(4):044502. Cooper DR, Skelton AC, Moynihan MC, Allwood JM (2014) Component level strategies for exploiting the lifespan of steel in products. Resour Conserv Recycl 84:24–34 Damen MA (2012) A resources passport for a circular economy. Retrieved 27 Dec 2018, from https://dspace.library.uu.nl/handle/1874/257741 De Angelis R, Howard M, Miemczyk J (2018) Supply chain management and the circular economy: towards the circular supply chain. Production Planning & Control 29(6):425–437 EMF(2016).Retrievedfromhttps://www.ellenmacarthurfoundation.org/assets/downloads/ce100/CE100CoPro-BE_Business-Models-Interactive.pdf accessed on 22 December 2018 Fonseca L, Domingues J, Pereira M, Martins F, Zimon D (2018) Assessment of circular economy within Portuguese organizations. Sustainability 10(7):2521 Geissdoerfer M, Bocken N, Hultink E (2016) Design thinking to enhance the sustainable business modelling process – A workshop based on a value mapping process. J Clean Prod 135:1218–1232. https://doi.org/10.1016/j.jclepro.2016.07.020 Geissdoerfer M, Savaget P, Bocken N, Hultink E (2017) The Circular Economy – A new sustainability paradigm? J Clean Prod 143:757–768. https://doi.org/10.1016/j.jclepro.2016.12.048 Geng Y, Doberstein B (2008) Developing the circular economy in China: Challenges and opportunities for achieving’leapfrog development’. The International Journal of Sustainable Development & World Ecology 15(3):231–239 Ghisellini P, Cialani C, Ulgiati S (2016) A review on circular economy: the expected transition to a balanced interplay of environmental and economic systems. J Clean Prod 114:11–32. https://doi.org/10.1016/j.jclepro.2015.09.007 Giachetti R, Young R (1997) Analysis of the error in the standard approximation used for multiplication of triangular and trapezoidal fuzzy numbers and the development of a new approximation. Fuzzy Sets Syst 91(1):1–13. https://doi.org/10.1016/s0165-0114(96)00118-2 Gnoni MG, Mossa G, Mummolo G, Tornese F, Verriello R (2017) CIRCULAR ECONOMY STRATEGIES FOR ELECTRIC AND ELECTRONIC EQUIPMENT: A FUZZY COGNITIVE MAP. Environmental Engineering & Management Journal (EEMJ) 16(8):1807–1818 Govindan K, Hasanagic M (2018) A systematic review on drivers, barriers, and practices towards circular economy: a supply chain perspective. Int J Prod Res 56(1–2):278–311. https://doi.org/10.1080/00207543.2017.1402141 Grosso M, Rigamonti L, Niero M (2017) Circular economy, permanent materials and limitations to recycling: Where do we stand and what is the way forward? Waste Manage Res 35(8):793–794 Gue IHV, Promentilla MAB, Tan RR, Ubando AT (2020). Sector perception of circular economy driver interrelationships. J Clean Prod. 276:123204 Hartley K, van Santen R, Kirchherr J (2020) Policies for transitioning towards a circular economy: Expectations from the European Union (EU). Resour, Conserv and Recyc. 155:104634 Horvath B, Mallinguh E, Fogarassy C (2018) Designing business solutions for plastic waste management to enhance circular transitions in Kenya. Sustainability. 10(5):1664. https://doi.org/10.3390/su10051664 Huo B, Wang K, Zhang Y (2021) The impact of leadership on supply chain green strategy alignment and operational performance. Oper Manag Res. https://doi.org/10.1007/s12063-020-00175-8 Huysveld S, Hubo S, Ragaert K, Dewulf J (2019) Advancing circular economy benefit indicators and application on open-loop recycling of mixed and contaminated plastic waste fractions. J Clean Prod 211:1–13 İç Y, ç, N., and Yurdakul, M. (2015) Development of a two-stage advanced manufacturing technology option selection model to use in Turkish manufacturing companies. J for Global Business Advancement 8(2):176. https://doi.org/10.1504/jgba.2015.069529 Jain S, Jain NK, Metri B (2018). Strategic framework towards measuring a circular supply chain management. Benchmarking: An International Journal. 25(8):3238–3252 Jensen JP, Prendeville SM, Bocken NM, Peck D (2019) Creating sustainable value through remanufacturing: three industry cases. J Clean Prod 218:304–314 Jiao W, Boons F, Teisman G, Li C (2018) Durable policy facilitation of Sustainable Industrial Parks in China: A perspective of co-evolution of policy processes. J Clean Prod 192:179–190 Kalverkamp M, Young SB (2019) In support of open-loop supply chains: Expanding the scope of environmental sustainability in reverse supply chains. J Clean Prod 214:573–582 Khoshnevisan M (2012) Financial analysis and fuzzy approach of Fibonacci sequences. J for Global Business Advancement 5(4):347. https://doi.org/10.1504/jgba.2012.052394 Kirchherr J, Reike D, Hekkert M (2017) Conceptualizing the circular economy: an analysis of 114 definitions. SSRN Electron J. https://doi.org/10.2139/ssrn.3037579 Kirubakaran B, Ilangkumaran M (2015) The selection of optimum maintenance strategy based on ANP integrated with GRA-TOPSIS. J for Global Business Advancement 8(2):190. https://doi.org/10.1504/jgba.2015.069530 Korse M, Ruitenburg RJ, Toxopeus ME, Braaksma AJJ (2016) Embedding the circular economy in investment decision-making for capital assets–a business case framework. Procedia CIRP 48:425–430 Kouhizadeh M, Zhu Q, Sarkis J (2020) Blockchain and the circular economy: potential tensions and critical reflections from practice. Production Planning & Control 31(11–12):950–966 Kristensen HS, Mosgaard MA (2020) A review of micro level indicators for a circular economy–moving away from the three dimensions of sustainability?. J Clean Prod. 243:118531 Lacy P, Rosenberg D, Drewell Q, Rutqvist J, Lacy P, Rosenberg D, Rutqvist J (2013) 5 Business Models That Are Driving The Circular Economy. Retrieved 15 Dec 2018, from http://www.fastcoexist.com/1681904/5-Business-Models-That-Are-Drivingthe-Circular-Economy Lewandowski M (2016). Designing the Business Models for Circular Economy—Towards the Conceptual Framework. Sustainability. 8(1):43. MDPI AG. Retrieved from https://doi.org/10.3390/su8010043 Lieder M, Asif F, Rashid A, Mihelič A, Kotnik S (2017) Towards circular economy implementation in manufacturing systems using a multi-method simulation approach to link design and business strategy. Int J Adv Manuf Technol 93(5–8):1953–1970. https://doi.org/10.1007/s00170-017-0610-9 Linder J, Cantrell S (2000) Changing Business Models: Surveying the Landscape. Retrieved 26 Dec 2018, from http://www.businessmodels.eu/images/banners/Articles/Linder_Cantrell.pdf Linder M, Williander M (2015) Circular Business Model Innovation: Inherent Uncertainties. Bus Strateg Environ 26(2):182–196. https://doi.org/10.1002/bse.1906 Lopez FJD, Bastein T, Tukker A (2019) Business model innovation for resource-efficiency, circularity and cleaner production: what 143 cases tell us. Ecol Econ 155:20–35 Lowe-Martin. (2015). Global Sustainable Development Report. United Nations. Mahpour A (2018) Prioritizing barriers to adopt circular economy in construction and demolition waste management. Resour Conserv Recycl 134:216–227 Mangla SK, Luthra S, Mishra N, Singh A, Rana NP, Dora M, Dwivedi Y (2018) Barriers to effective circular supply chain management in a developing country context. Production Planning & Control 29(6):551–569 Manninen K, Koskela S, Antikainen R, Bocken N, Dahlbo H, Aminoff A (2018) Do circular economy business models capture intended environmental value propositions? J Clean Prod 171:413–422 Mentink B (2014) Circular Business Model Innovation: A Process Framework and a Tool for Business Model Innovation in a Circular Economy (Master’s Thesis). Delft University of Technology and Leiden University, Leiden, Netherlands Merli R, Preziosi M, Acampora A (2018) How do scholars approach the circular economy? A systematic literature review. J Clean Prod 178:703–722. https://doi.org/10.1016/j.jclepro.2017.12.112 Moreno M, De los Rios, C., Rowe, Z., & Charnley, F. (2016) A conceptual framework for circular design. Sustainability 8(9):937 Morseletto P (2020) Targets for a circular economy. Resourc, Conserv Recyc. 153:104553 Nasir MHA, Genovese A, Acquaye AA, Koh SCL, Yamoah F (2017) Comparing Linear and Circular Supply Chains: A Case Study from the Construction Industry. Int J Prod Econ 183:443–457 Niero M, Kalbar PP (2019) Coupling material circularity indicators and life cycle based indicators: A proposal to advance the assessment of circular economy strategies at the product level. Resour Conserv Recycl 140:305–312 Niero M, Olsen SI (2016) Circular economy: to be or not to be in a closed product loop? A Life cycle assessment of aluminium cans with inclusion of alloying elements. Resour Conserv Recycl 114:18–31 Niero M, Negrelli AJ, Hoffmeyer SB, Olsen SI, Birkved M (2016) Closing the loop for aluminum cans: Life Cycle Assessment of progression in Cradle-to-Cradle certification levels. J Clean Prod 126:352–362 Nußholz JL (2018) A circular business model mapping tool for creating value from prolonged product lifetime and closed material loops. J Clean Prod 197:185–194 Osterwalder A, Pigneur Y, Tucci C (2005) Clarifying Business Models: Origins, Present, and Future of the Concept Commun Assoc Inf Syst 16 https://doi.org/10.17705/1cais.01601 Papanek V, Lazarus EL (2005) Design for the Real World: Human Ecology and Social Change Ed. 2. Parast MM (2021_ An assessment of the impact of corporate social responsibility on organizational quality performance: Empirical evidence from the petroleum industry. (2021). Oper Manag Res. https://doi.org/10.1007/s12063-021-00190-3 Patwa N, Sivarajah U, Seetharaman A, Sarkar S, Maiti K, Hingorani K (2021) Towards a circular economy: An emerging economies context. J Bus Res 122:725–735 Pieroni MP, McAloone T, Pigosso DA (2019) Business model innovation for circular economy and sustainability: A review of approaches. J Clean Prod 215:198–216 Planing P (2015) Business model innovation in a circular economy reasons for non-acceptance of circular business models. Open Journal of Business Model Innovation 1:11 Ranta V, Aarikka-Stenroos L, Mäkinen SJ (2018) Creating value in the circular economy: A structured multiple-case analysis of business models. J Clean Prod 201:988–1000 Roos G (2014) Business model innovation to create and capture resource value in future circular material chains. Resources 3(1):248–274 Sarti S, Corsini F, Gusmerotti NM, Frey M (2017) Food sharing: Making sense between new business models and responsible social initiatives for food waste prevention. ECONOMICS AND POLICY OF ENERGY AND THE ENVIRONMENT 2017(1):123–134 Seyedhosseini S, Taleghani A (2015) Group fuzzy ANP procedure development for leanness assessment in auto part manufacturing companies. J for Global Business Advancement 8(2):157. https://doi.org/10.1504/jgba.2015.069528 Siddiquie R, Khan Z, Siddiquee A (2017) Prioritizing decision criteria of flexible manufacturing systems using fuzzy TOPSIS. J Manuf Technol Manag 28(7):913–927. https://doi.org/10.1108/jmtm-04-2017-0069 Singh J, Ordoñez I (2016) Resource recovery from post-consumer waste: important lessons for the upcoming circular economy. J Clean Prod 134:342–353. https://doi.org/10.1016/j.jclepro.2015.12.020 Sposato P, Preka R, Cappellaro F. Cutaia L (2017) SHARING ECONOMY AND CIRCULAR ECONOMY. HOW TECHNOLOGY AND COLLABORATIVE CONSUMPTION INNOVATIONS BOOST CLOSING THE LOOP STRATEGIES. Environ Eng Manag J(EEMJ) 16(8):1797–1806 Sposato P, Preka R, Cappellaro F, Cutaia L (2017) SHARING ECONOMY AND CIRCULAR ECONOMY. HOW TECHNOLOGY AND COLLABORATIVE CONSUMPTION INNOVATIONS BOOST CLOSING THE LOOP STRATEGIES. Environ Eng Manag J (EEMJ), 16(8), 1797–1806 Stähler P (2002) Business Models as an Unit of Analysis for Strategizing. In Proceedings of the International Workshop on Business Models. Lausanne. Retrieved 26 Dec 2018, from http://www.hec.unil.ch/aosterwa/Documents/workshop/Draft_Staehler.pdf Steinmann ZJN, Huijbregts MAJ, Reijnders L (2019) How to define the quality of materials in a circular economy? Resour Conserv Recycl 141:362–363 Stewart R, Niero M (2018) Circular economy in corporate sustainability strategies: A review of corporate sustainability reports in the fast-moving consumer goods sector. Bus Strateg Environ 27(7):1005–1022 Tunn VSC, Bocken NMP, van den Hende EA, Schoormans JPL (2019) Business models for sustainable consumption in the circular economy: An expert study. J Clean Prod 212:324–333 Ünal E, Shao J (2019) A taxonomy of circular economy implementation strategies for manufacturing firms: Analysis of 391 cradle-to-cradle products. J Clean Prod 212:754–765 van Loon P, Delagarde C, Van Wassenhove LN (2018) The role of second-hand markets in circular business: a simple model for leasing versus selling consumer products. Int J Prod Res 56(1–2):960–973 Van Ostaeyen J, Van Horenbeek A, Pintelon L, Duflou J (2013) A refined typology of product– service systems based on functional hierarchy modeling. J Clean Prod 51:261–276. https://doi.org/10.1016/j.jclepro.2013.01.036 Van Renswoude K, Wolde AT, Joustra DJ (2015) Circular Business Models. Part 1: An introduction to IMSA’s Circular Business Model Scan. Retrieved December 22, 2018, from https://groenomstilling.erhvervsstyrelsen.dk/sites/default/files/media/imsa_circular_business_models_-_april_2015_-_part_1.pdf Velenturf AP, Jopson JS (2019) Making the business case for resource recovery. Sci Total Environ 648:1031–1041 Webster K (2015) The circular economy: A wealth of flows. Ellen MacArthur Foundation Publishing, Cowes Weill P, Vitale M (2001) Place to space. Harvard Business School Press, Boston, Mass. Wen Z, Hu Y, Lee JCK, Luo E, Li H, Ke S (2018) Approaches and policies for promoting industrial park recycling transformation (IPRT) in China: Practices and lessons. J Clean Prod 172:1370–1380 WRAP (2012) Innovative Business Models Map. Retrieved December 27, 2018, from http://www.wrap.org.uk/resource-efficient-business-models/innovative-business-models Yan B, Fan J, Cai C (2020) Supply chain coordination of fresh Agri-products based on value loss. Oper Manag Res 13:185–196. https://doi.org/10.1007/s12063-020-00162-z Zadeh LA (1965) Fuzzy sets. Inf Control 8:338–353 Zhu Q, Geng Y, Lai KH (2010) Circular economy practices among Chinese manufacturers varying in environmental-oriented supply chain cooperation and the performance implications. J Environ Manage 91(6):1324–1331 Zhu Q, Geng Y, Lai KH (2011) Environmental supply chain cooperation and its effect on the circular economy practice-performance relationship among Chinese manufacturers. J Ind Ecol 15(3):405–419