Phân tích quyền lực của siêu sao sử dụng máy vector hỗ trợ

Empirical Economics - Tập 49 - Trang 1521-1542 - 2015
Ana Suárez-Vázquez1, José R. Quevedo2
1School of Business and Economics, University of Oviedo, Oviedo, Spain
2Artificial Intelligence Center, University of Oviedo, Gijón, Spain

Tóm tắt

Mục tiêu chính của bài báo này là giải thích ảnh hưởng mà các siêu sao có đối với khán giả. Bài viết thảo luận về những đóng góp đáng kể nhất trong lĩnh vực thuyết phục. Khung lý thuyết này đưa ra một số giả thuyết được thử nghiệm bằng cách sử dụng dữ liệu từ một nghiên cứu thực nghiệm dựa trên khảo sát với người xem phim. Máy vector hỗ trợ (SVM) được sử dụng để phân tích dữ liệu và phát hiện mẫu. Khả năng dự đoán của SVM được đánh giá so với hồi quy tuyến tính và hồi quy logit đa thức. Kết quả cho thấy SVM có tiềm năng lớn trong việc phân tích hành vi của khán giả. Các kết quả của phân tích này cho phép chúng tôi rút ra một số kết luận và ý nghĩa quan trọng cho quá trình tạo ra và duy trì quyền lực của một siêu sao.

Từ khóa

#siêu sao #ảnh hưởng #thuyết phục #phân tích dữ liệu #máy vector hỗ trợ #hành vi khán giả

Tài liệu tham khảo

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