An investigation of marketing practice by firm size

Journal of Business Venturing - Tập 15 - Trang 523-545 - 2000
Nicole E Coviello1, Roderick J Brodie2, Hugh J Munro3
1University of Calgary, calgary, Alberta, canada
2University of Auckland, Aotearoa, Auckland, New Zealand
3Wilfrid Laurier University Waterloo Ontario Canada

Tài liệu tham khảo

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