An empirical study on brand strategy decisions in Chinese companies based on environmental uncertainties and entrepreneurial orientation

Barney J B (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1): 99–120 Begley T M, Boyd D P (1987). Psychological characteristics associated with performance in entrepreneurial firms and smaller businesses. Journal of Business Venturing, (2): 79–93 Bo Xilai (2005). Accelerating implement of brand strategy, promote the change of foreign trade incremental approach. National Owned Exporting Brand Building Conference, December 9 (in Chinese) Bourgeois L J (1980). Strategy and environment: A conceptual integration. Academy of Management Review, 5(1): 25–39 Buchko A A (1994). Conceptualization and measurement of environmental uncertainty: An assessment of the Miles and Snow perceived environmental uncertainty scale. Academy of Management Journal, 37(2): 410–425 Bucklin L P, Sengupta S (1993). Organizing successful co-marketing alliances. Journal of Marketing, 57(4): 32–46 Chen Sumei (2003). A stage model of the international brand development: The perspective of manufacturers from two newly industrialized countries (or area)—South Korea and Taiwan, China. Taiwan Master Dissertation (in Chinese) Clark T P, Varadarajan R, Pride W M (1994). Environmental management: The construct and research propositions. Journal of Business Research, 29(1): 23–28 Covin J G (1991). Entrepreneurial versus conservative firms: A comparison of strategies and performance. Journal of Management Studies, 28(5): 439–462 Covin J G, Slevin D P (1989). Strategic management of small firms in hostile and benign environments. Strategic Management Journal, (10): 75–87 Covin J G, Slevin D P (1991). A conceptual model of entrepreneurship as firm behavior. Entrepreneurship: Theory and Practice, 16(1): 7–25 Davis A G, Dunn C S (2003). Building brands from the inside. Marketing Management, 12(3): 32–37 Davis D, Morris M, Allen L (1991). Perceived environmental turbulence and its effect on selected entrepreneurship, marketing, and organizational characteristics in industrial firms. Journal of the Academy of Marketing Science, 19(1): 43–51 Dess G, Lumpkin G T, Covin J (1997). Entrepreneurial strategy making and firm performance: Tests of contingency and configurational models. Strategic Management Journal, 18(9): 677–695 Dess G., Beard D (1984). Dimensions of organizational task environments. Administrative Science Quarterly, (29): 52–73 Dhar, S K, Hoch, S J (1997). Why store brand penetration varies by retailer. Marketing Science, 16(3): 208 Dickson P H, Weaver K M (1997). Environmental determinants and individual-level moderators of alliance use. Academy of Management Journal, 40(2): 404–425 Downey H, Hellriegel D, Slocum J (1975). Environmental uncertainty: The construct and its application. Administrative Science Quarterly, (10): 613–679 Doyle P H (1990). Building successful brands: The strategic options. Journal of Consumer Marketing, 7(2): 5–20 Duncan D M (1972). James g. miller’s living systems theory: Issues for management thought and practice. Academy of Management Journal, 15(4): 513 Fan Pan, Ke Zigang (2004). Cross-cultural challenges when doing business in China. Singapore Management Review, 26(1) Galbraith L R (1977). Organizational design. Philippines: Addison-Wesley Publishing Company Galbraith L R (1995). Designing organizations: A briefing on strategy, structure and process. San Francisco: Jossey-Bassm Graf L A, Hemmasi M, Lust J A, Liang Y (1990). Perception of desirable organizational reforms in Chinese state enterprises. International Studies of Management and Organization, (20): 47–56 Grant R M (2002). Contemporary strategy analysis. Malden: Blackewell Publishers Inc. Jeffrey F, Susan B (2002). Marketing strategy selection: Impact of entrepreneurial orientation and environmental perceptions. The Marketing Management Journal, 12(1): 32–48 Karagozoglu N, Brown W B (1988). Adaptive responses by conservative and entrepreneurial firms. Journal of Product Innovation Management, (5): 269–281 Kotler P (1994). Marketing Management. Prentice Hall. Englewood Cliffs Lado A A, Boyd N G, Hanlon S C (1997). Competition, cooperation, and the search for economic rents: A syncretic model. Academy of Management Review, 22(1): 110–141 Li Jiren, Chen Xiangzheng (1995). The research on small and medium size companies transitory model and upgrade business model: From OEM to ODM. OBM. Taiwan “Economic Department” SME research. time end report (in Chinese) Lilien G L, Yoon E (1990). The timing of competitive market entry: An exploratory study of new industrial products. Management Science, 36(5): 568–585 Lin Mingsong (1996). International Marketing Channel of Taiwan OBM-information electronic industry. Technology Research Institute of Taiwan Jiaotong University: Master Dissertation. (in Chinese) Lumpkin G T, Dess G G (1996). Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review, 21(1): 135–172 Michell P, King J, Reast J (2001). Brand values related to industrial products. Industrial Marketing Management, 30(5): 415–425 Miles D R A, Thompson D L (1993). The interrelationship between environmental hostility and entrepreneurial orientation. Journal of Applied Business Research. 9(4): 12–23 Miles M P, Arnold D R (1991). The Relationship between marketing orientation and entrepreneurial orientation. Entrepreneurship: Theory and Practice. (6): 49–65 Miller D (1987). The structure and environmental correlates of business strategy. Strategic Management Journal, 7(3): 233–249 Miller D, Friesen P (1982). Innovation in conservative and entrepreneurial firms: Two models of strategic momentum. Strategic Management Journal, (3): 1–25 Miller D (1988). Relating porters business strategies to environment and structure: Analysis and performance implications. Academy of Management Journal, 31: 280–309 Milliken F L (1987). Three types of perceived uncertainty about the environment: State effect and response uncertainty. Academy of Management Review, (12): 133–143 Mitton D G (1989). The compleat entrepreneur. Entrepreneurship: Theory and Practice, 13(3): 9–19 Morris M H, Paul G W (1987). The relationship between entrepreneurship and marketing in established firms. Journal of Business Venturing, (2): 247–259 Nee V (1992). Organizational dynamics of marketing transition: Hybrid forms, property rights and mixed economy in China. Administrative Science Quarterly, 37: 1–27 Onkvisit S, Shaw J (1989). The international dimension of branding: Strategic consideration and decision. International Marketing Review, 6(3): 22–34 Pahud M C, Van R, Allard C R (2003). Brand equity and shareholder value. European Management Journal, 21: 521–527 Palich L E, Bagby D R (1995). Using cognitive theory to explain entrepreneurial risk-taking: Challenging conventional wisdom. Journal of Business Venturing, (10): 425–438 Papadakis Lioukas C (1998). Strategic decision-making process: The role of management and context. Strategic Management Journal, (19): 115–147 Reijnders W L M, Verhallen T M M (1996). Strategic alliances among small retailing finns: Empirical evidence for the Netherlands. Journal of Small Business Management, 34(1): 36–45 Schenkar O (1990). International joint ventures’ problems in China: Risks and remedies. Long Range Planning, 23(3): 82–90 Schmalensee R (1982). Product differentiation advantages of pioneering brands. American Economic Review, 72: 349–365 Smart D T, Conant L S (1994). Entrepreneurial orientation, distinctive marketing competencies and organizational performance. Journal of Applied Business Research, 10(2): 28–37 Smith A, Dalglish B (1991). Bullish on China’s shop. Anthony. Maclean’s, 107(46): 84 Stevenson H H, Jarillo L C (1990). A paradigm of entrepreneurship: Entrepreneurial management. Strategic Management Journal, (11): 17–27 Tan L (1996). Regulatory environment and strategic orientations in a transitional economy: A study of Chinese private enterprise. Entrepreneurship: Theory and Practice, (9): 31–46 Venkatraman N, Ramnmujam V (1986). Measurement of business performance on strategy research: A comparison of approach. Academy of Management Review, 11(4): 801–804 Zahra S A, Kuratko D F, Jennings D F (1999). The antecedents and consequences of firm level entrepreneurship: The state of the field. Entrepreneurship: Theory & Practice. 24(2): 5 Zeithaml C, Zeithaml V (1984). Environmental management: Revising the marketing perspective. Journal of Marketing, 48(4): 50