An analysis of the importance of the long tail in search engine marketing

Electronic Commerce Research and Applications - Tập 9 Số 6 - Trang 488-494 - 2010
Bernd Skiera1, Jochen Eckert2, Oliver Hinz3
1Department of Marketing, Chair of Electronic Commerce, Goethe-University of Frankfurt, Grueneburgplatz 1, 60323 Frankfurt am Main, Germany
2Faculty of Business, University of Technology Sydney, PO Box 123 Broadway, Sydney, Australia
3Department of Marketing, Assistant Professor for E-Finance & Electronic Markets, Goethe-University of Frankfurt, Grueneburgplatz 1, 60323 Frankfurt am Main, Germany

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