An Empirical Investigation of the Link between Market Orientation and Business Performance in Nonprofit Service Providers

Journal of Marketing Theory and Practice - Tập 12 Số 2 - Trang 59-72 - 2004
Ali Kara1, John E. Spillan2, Oscar W. DeShields3
1Pennsylvania State University-York
2Pennsylvania State University – DuBois
3California State University, Northridge

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