An Empirical Investigation of the Link between Market Orientation and Business Performance in Nonprofit Service Providers
Tóm tắt
Từ khóa
Tài liệu tham khảo
Browne M. W., 1993, Testing structural equation models, 136
Bruce, I. (1994) “Marketing Need”, ICSA Publishing, Hemel Hempstead, UK.
Day George, 1990, Market-Driven Strategy: Processes for Creating Value
Dempster A.P., 1977, Journal of the Royal Statistical Society, 39, 1, 10.1111/j.2517-6161.1977.tb01600.x
Drucker P., 1990, Managing the Non-profit Organization
Gallagher K., 1991, Sloan Management Review, 27
Hong Shun-Ching, 1998, Journal of Small Business Management, 36, 79
Nunnally Jum C., 1978, Psychometric Theory
Padanyi, P. (2001), “Is Market Orientation a Determinant of Non Profit Performance?” Unpublished Ph.D. Dissertation, York University, Toronto, pp. 28–33.
Pedhazur, E. J. and L. P. Schmelkin, (1991), “Measurement, design, and analysis: An integrated approach,” Hillsdale, NJ: Lawrence Erlbaum Associates.
Pelham Alfred M., 2000, Journal of Small Business Management, 48
Sargeant A., 1999, Marketing Management for Non-profit Organizations
Shapiro B.P., 1973, Harvard Business Review, 51, 123
Wrenn Bruce, 1994, Hospital and Health Services Administration, 39, 341
Zaltman, Gerald, Robert Duncan and T. Holbek (1973). Innovation and Organizations. N.Y.: John Wiley & Sons.