An Efficient Approach for Coordination of Dual-Channel Closed-Loop Supply Chain Management

Sustainability - Tập 10 Số 10 - Trang 3433
Muhammad Arshad1, Qazi Salman Khalid1, Jaime Lloret2, Antonio León3
1Department of Industrial Engineering, University of Engineering & Technology, Peshawar 814 KPK, Pakistan
2Integrated Management Coastal Research Institute, Universitat Politecnica de Valencia, C/Paranimf nº 1, Gandia, 46730 Valencia, Spain, 46022 Camino de Vera, Spain
3Departamento de Comunicaciones Escuela técnica Superior de Ingenieros de Telecomunicación, 46022 Camino de Vera, Spain

Tóm tắt

In this paper, a closed-loop supply chain composed of dual-channel retailers and manufacturers, a dynamic game model under the direct recovery, and an entrusted third-party recycling mode of the manufacturer is constructed. The impact of horizontal fairness concern behavior is introduced on the pricing strategies and utility of decision makers under different recycling models. The equilibrium strategy at fair neutrality is used as a reference to compare offline retails sales. Research shows that in the closed-loop supply chain of dual-channel sales, whether in the case of fair neutrality or horizontal fairness concerns, the manufacturer’s direct recycling model is superior to the entrusted third-party recycling, and the third-party recycling model is transferred by the manufacturer. In the direct recycling model, the horizontal fairness concern of offline retailers makes two retailers in the positive supply chain compete to lower the retail price in order to increase market share. Manufacturers will lower the wholesale price to encourage competition, and the price will be the horizontal fairness concern coefficient, which is negatively correlated. In the reverse supply chain, manufacturers increase the recycling rate of used products. This pricing strategy increases the utility of manufacturers and the entire supply chain system compared to fair neutral conditions, while two retailers receive diminished returns. Manufacturers, as channel managers to encourage retailers to compete for price cuts, can be coordinated through a three-way revenue sharing contract to achieve Pareto optimality.

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Sustainability

Tập 10 Số 10

3433

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