Aligning marketing strategies throughout the supply chain to enhance performance

Industrial Marketing Management - Tập 41 - Trang 1008-1018 - 2012
Kenneth W. Green1, Dwayne Whitten2, R. Anthony Inman3
1Department of Management, Marketing, and Management Information Systems, College of Business, Southern Arkansas University, P.O. Box 9410, Magnolia, AR 71754, USA
2Texas A&M University, Mays School of Business, Information and Operations Management Department, Mailstop 4217, College Station, TX 77843, USA
3College of Administration and Business, P.O. Box 10318, Louisiana Tech University, Ruston, LA 71272, USA

Tài liệu tham khảo

Ahire, 1996, Development and validation of TQM implementation constructs, Decision Sciences, 27, 23, 10.1111/j.1540-5915.1996.tb00842.x Anderson, 1994, Customer satisfaction, market share, and profitability: Findings from Sweden, The Journal of Marketing, 58, 53, 10.2307/1252310 Armstrong, 1977, Estimating nonresponse bias in mail surveys, Journal of Marketing Research, 14, 396, 10.2307/3150783 Barczak, 2009, Trends and drivers of success in NPD practices: Results of the 2003 PDMA Best Practices Study, The Journal of Product Innovation Management, 26, 3, 10.1111/j.1540-5885.2009.00331.x Baron, 1986, The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations, Journal of Personality and Social Psychology, 51, 1173, 10.1037/0022-3514.51.6.1173 Bowersox, 2000, How supply chain competency leads to business success, Supply Chain Management Review, 4, 70 Cavinato, 1992, A total cost/value model for supply chain competitiveness, Journal of Business Logistics, 13, 285 Chen, 2004, Towards a theory of supply chain management: The constructs and measurements, Journal of Operations Management, 22, 119, 10.1016/j.jom.2003.12.007 Chopra, 2004 Churchill, 1979, A paradigm for developing better measures of marketing constructs, Journal of Marketing Research, 16, 64, 10.2307/3150876 Claycomb, 1999, The effect of just-in-time with customers on organisational design and performance, International Journal of Logistics Management, 10, 37, 10.1108/09574099910805923 Cohen, 2005 Craighead, 2007, The severity of supply chain disruptions: Design characteristics and mitigation characteristics, Decision Sciences, 38, 131, 10.1111/j.1540-5915.2007.00151.x D'Avanzo, 2003, The link between supply chain and financial performance, Supply Chain Management Review, 7, 40 Fabbe-Costes, 2008, Supply chain integration and performance: A review of the evidence, International Journal of Logistics Management, 19, 130, 10.1108/09574090810895933 Flint, 2004, Strategic marketing in global supply chains: Four challenges, Industrial Marketing Management, 33, 45, 10.1016/j.indmarman.2003.08.009 Fynes, 2004, Environmental uncertainty, supply chain relationship quality and performance, Journal of Purchasing and Supply Management, 10, 179, 10.1016/j.pursup.2004.11.003 Garver, 1999, Logistics research methods: Employing structural equation modeling to test for construct validity, Journal of Business Logistics, 20, 33 Gerbing, 1988, An updated paradigm for scale development incorporating unidimensionality and its assessment, Journal of Marketing Research, 25, 186, 10.2307/3172650 Germain, 1994, The effect of just-in-time selling on organizational structure: An empirical investigation, Journal of Marketing Research, 31, 471, 10.2307/3151877 Green, 2005, Using a just-in-time selling strategy to strengthen supply chain linkages, International Journal of Production Research, 43, 3437, 10.1080/00207540500118035 Green, 2005, Market orientation: Relation to structure and performance, The Journal of Business and Industrial Marketing, 20, 276, 10.1108/08858620510618110 Green, 2006, Does supply chain management strategy mediate the association between market orientation and organizational performance?, Supply Chain Management, 11, 407, 10.1108/13598540610682426 Green, 2007, The impact of timely information on organizational performance in a supply chain, Production Planning and Control, 18, 274, 10.1080/09537280701243926 Green, 2008, The impact of logistics performance on organizational performance in a supply chain context, Supply Chain Management: An International Journal, 13, 317, 10.1108/13598540810882206 Green, 2009, The impact of RFID technology utilization on supply chain productivity and organizational performance, International Journal of Innovation and Learning, 6, 147, 10.1504/IJIL.2009.022810 Griffith, 2006, Social exchange in supply chain relationships: The resulting benefits of procedural and distributive justice, Journal of Operations Management, 24, 85, 10.1016/j.jom.2005.03.003 Gundlach, 2006, The changing landscape of supply chain management, marketing channels of distribution, logistics and purchasing, The Journal of Business and Industrial Marketing, 21, 428, 10.1108/08858620610708911 Hair, 2006 Heizer, 2006 Ho, 2002, Empirical research on supply chain management: A critical review and recommendations, International Journal of Production Research, 40, 4415, 10.1080/00207540210157204 Hoyt, 2000, From arms-length to collaborative relationships in the supply chain, International Journal of Physical Distribution and Logistics Management, 20, 750, 10.1108/09600030010351453 Inman, 2011, Agile manufacturing: Relation to JIT, operational performance, and firm performance, Journal of Operations Management, 29, 343, 10.1016/j.jom.2010.06.001 Jarratt, 2001, The impact of market and organizational challenges on marketing strategy decision-making: A qualitative investigation of the business-to-business sector, Journal of Business Research, 51, 61, 10.1016/S0148-2963(99)00040-5 Jaworski, 2000, Market-driven versus driving markets, Journal of the Academy of Marketing Science, 28, 45, 10.1177/0092070300281005 Jüttner, 2007, Demand chain management-integrating marketing and supply chain management, Industrial Marketing Management, 36, 377, 10.1016/j.indmarman.2005.10.003 Jüttner, 2010, A strategic framework for integrating marketing and supply chain strategies, International Journal of Logistics Management, 21, 104, 10.1108/09574091011042205 Kaufman, 1988, Relational exchange norms, perceptions of unfairness, and retained hostility in commercial litigation, Journal of Conflict Resolution, 32, 534, 10.1177/0022002788032003007 Keefe, 2008, Marketing defined, Marketing News, 42, 28 Keith, 2004, The effect of relational exchange between the service provider and the customer on the customer's perception value, Journal of Relationship Marketing, 3, 3, 10.1300/J366v03n01_02 Klassen, 2001, Experimental comparison of Web, electronic and mail survey technologies in operations management, Journal of Operations Management, 19, 713, 10.1016/S0272-6963(01)00071-7 Kline, 1998 Kline, 2007, Competitive and cooperative positioning in supply chain logistics relationships, Decision Sciences, 38, 611, 10.1111/j.1540-5915.2007.00172.x Kohli, 1990, Market orientation: The construct, research propositions, and managerial implications, The Journal of Marketing, 54, 1, 10.2307/1251866 Koufteros, 1999, Testing a model of pull production: A paradigm for manufacturing research using structural equation modeling, Journal of Operations Management, 17, 467, 10.1016/S0272-6963(99)00002-9 Lambert, 2000, Issues in supply chain management, Industrial Marketing Management, 29, 65, 10.1016/S0019-8501(99)00113-3 Lambert, 1990, Measuring nonresponse bias in customer service mail surveys, Journal of Business Logistics, 11, 5 Lee, 2004, The triple-A supply chain, Harvard Business Review, 82, 102 Lindell, 2001, Accounting for common method variance in cross-sectional research designs, The Journal of Applied Psychology, 86, 114, 10.1037/0021-9010.86.1.114 Macneil, 1980 Malhotra, 2007, Bias breakdown, Marketing Research, 19, 24 Martinez-Lorente, 2000, Relating TQM, marketing and business performance: An exploratory study, International Journal of Production Research, 38, 3227, 10.1080/002075400418234 Mentzer, 1997, Validity in logistics research, Journal of Business Logistics, 18, 199 Meredith, 2002 Min, 2000, The role of marketing in supply chain management, International Journal of Physical Distribution and Logistics Management, 30, 765, 10.1108/09600030010351462 Mossholder, 1998, Relationships between bases of power and work reactions: The meditational role of procedural justice, Journal of Management, 24, 533, 10.1016/S0149-2063(99)80072-5 Natarajan, 1990, JIT and the marketing interface, Production and Inventory Journal, 31, 42 Panayides, 2004, Logistics service providers: An empirical study of marketing strategies and company performance, International Journal of Logistics: Research & Applications, 7, 1, 10.1080/13675560310001619231 Pathak, 2007, Complexity and adaptivity in supply networks: Building supply network theory using a complex adaptive systems perspective, Decision Sciences, 38, 547, 10.1111/j.1540-5915.2007.00170.x Podsakof, 2003, Common method biases in behavioral research: A critical review of the literature and recommended remedies, The Journal of Applied Psychology, 88, 879, 10.1037/0021-9010.88.5.879 Podsakoff, 1986, Self-reports in organizational research: Problems and prospects, Journal of Management, 12, 531, 10.1177/014920638601200408 Powers, 2007, Factors influencing successful buyer–seller relationships, Journal of Business Research, 60, 1234, 10.1016/j.jbusres.2007.04.008 Rainbird, 2004, A framework for operations management: The value chain, International Journal of Physical Distribution and Logistics Management, 34, 337, 10.1108/09600030410533628 Rainbird, 2004, Demand and supply chains: The value catalyst, International Journal of Physical Distribution and Logistics Management, 34, 230, 10.1108/09600030410533565 Richardson, 2009, A tale of three perspectives, Organizational Research Methods, 12, 762, 10.1177/1094428109332834 Richey, 2008, Exploring collaborative technology utilization in retailer–supplier performance, Journal of Business Research, 61, 842, 10.1016/j.jbusres.2007.09.011 Rosenzweig, 2003, The influence of an integration strategy on competitive capabilities and business performance: An exploratory study of consumer products manufacturers, Journal of Operations Management, 21, 437, 10.1016/S0272-6963(03)00037-8 Schramm-Klein, 2006, The relationship between marketing performance, logistics performance and company performance for retail companies, International Review of Retail, Distribution and Consumer Research, 16, 277, 10.1080/09593960600572399 Seggie, 2006, Do supply chain IT alignment and supply chain interfirm system integration impact upon brand equity and firm performance?, Journal of Business Research, 59, 887, 10.1016/j.jbusres.2006.03.005 Shah, 2006, Use of structural equation modeling in operations management research: Looking back and forward, Journal of Operations Management, 24, 148, 10.1016/j.jom.2005.05.001 Sharma, 2009, Estimating the effect of common method variance: Method pair technique with an illustration from TAM research, MIS Quarterly, 33, 479, 10.2307/20650305 Swink, 2005, Manufacturing practices and strategy integration: Effects on cost efficiency, flexibility, and market-based performance, Decisions Sciences, 36, 427, 10.1111/j.1540-5414.2005.00079.x Vanderhaeghe, 2003, How to fail at flexibility, Supply Chain Forum: An International Journal, 4, 64 Vokurka, 2000, The role of just-in-time in supply chain management, International Journal of Logistics Management, 11, 89, 10.1108/09574090010806092 Vorhies, 2009, Product-market strategy and the marketing capabilities of the firm: Impact on market effectiveness and cash flow performance, Strategic Management Journal, 30, 1310, 10.1002/smj.798 Whitten, 2012, Triple-A supply chain performance, International Journal of Operations and Production Management, 32, 28, 10.1108/01443571211195727 Zelbst, 2010, RFID utilization and information sharing impact supply chain performance, The Journal of Business and Industrial Marketing, 25, 582, 10.1108/08858621011088310