Aligning marketing strategies throughout the supply chain to enhance performance

Industrial Marketing Management - Tập 41 - Trang 1008-1018 - 2012
Kenneth W. Green1, Dwayne Whitten2, R. Anthony Inman3
1Department of Management, Marketing, and Management Information Systems, College of Business, Southern Arkansas University, P.O. Box 9410, Magnolia, AR 71754, USA
2Texas A&M University, Mays School of Business, Information and Operations Management Department, Mailstop 4217, College Station, TX 77843, USA
3College of Administration and Business, P.O. Box 10318, Louisiana Tech University, Ruston, LA 71272, USA

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Industrial Marketing Management

Tập 41

1008-1018

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