Nội dung được dịch bởi AI, chỉ mang tính chất tham khảo
Khả năng sử dụng của bản tin điện tử cho các bên liên quan đại chúng của tổ chức phi lợi nhuận
Voluntas: International Journal of Voluntary and Nonprofit Organizations - Tập 32 - Trang 1165-1181 - 2021
Tóm tắt
Nghiên cứu này điều tra khả năng sử dụng của các bản tin qua email như được cảm nhận bởi những người đăng ký công chúng của các bản tin điện tử từ các tổ chức phi lợi nhuận, thông qua phân tích hơn 17.000 phản hồi khảo sát. Một góc nhìn về khả năng sử dụng thừa nhận khả năng của nhiều khóa hành động và hình thức tham gia liên quan đến công nghệ. Các phát hiện cho thấy rằng các bản tin qua email có thể hữu ích hơn trong việc nuôi dưỡng mối quan hệ so với những gì đã được công nhận chung, nhưng cũng cho thấy rằng nhận thức về khả năng sử dụng email khác nhau đáng kể giữa các phân khúc của lĩnh vực phi lợi nhuận. Trong khi không tìm thấy mối liên hệ mạnh mẽ giữa việc nhận bản tin điện tử và hoạt động tình nguyện hoặc quyên góp, tính hữu ích của các bản tin qua email trong việc xây dựng kết nối giữa tổ chức và người nhận đã được xác nhận ở mức độ vừa phải. Trong khi làm sáng tỏ các khả năng mà email mang lại, điều mà phần lớn đã bị bỏ qua trong tài liệu hiện có, nghiên cứu này cũng gợi ý một số hệ quả cho các tổ chức trong lĩnh vực phi lợi nhuận.
Từ khóa
#bản tin điện tử #tổ chức phi lợi nhuận #kết nối #khả năng sử dụng #mối quan hệTài liệu tham khảo
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