Advertising mode of duopoly competitive enterprises based on asymmetric cost efficiency and converter preference

Electronic Commerce Research and Applications - Tập 62 - Trang 101329 - 2023
Huini Zhou1,2, Guo Li1, Yong Tan3
1School of Management and Economics, Beijing Institute of Technology, Beijing 100081, China
2Business School, Yangzhou University, Yangzhou 225127, China
3Management School, Wuhan Polytechnic University, Wuhan 430048, China

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Electronic Commerce Research and Applications

Tập 62

101329

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