Add soft data to product elimination decisions

Alexander, 1964, The Death and Burial of “Sick” Products, J. Market., 10.2307/1248881 Alpert, 1971, Identification of Determinant Attributes: A Comparison of Methods, J. Market. Res., VIII, 184, 10.2307/3149759 Berenson, 1963, Pruning the Product Line, Bus. Horiz., 63, 10.1016/0007-6813(63)90039-9 Eckler, 1971, Product Line Deletion and Simplification, Bus. Horiz. Green, 1975, Research for Marketing Decisions, 142 Green, 1970, How Many Rating Scales and Response Categories to Use, J. Market., XXXIV, 33, 10.2307/1249817 Green, 1972, Benefit Bundle Analysis, J. Advert. Res., XII Haire, 1950, Projective Techniques in Marketing Research, J. Market., XIV, 649, 10.2307/1246942 Kanuk, 1975, Mail Surveys and Response Rates: A Literature Review, J. Market. Res., XII, 440, 10.2307/3151093 Lessig, 1973, Consumer Store Images and Store Loyalties, J. Market., XXXVII, 72, 10.2307/1250362 Myers, 1970, Finding Determinant Buying Attitudes, J. Advert. Res., X, 9 Osgood, 1957 Rothe, 1970, The Product Elimination Decision, MSU Bus. Top., 45 Sheth, 1971, The Multivariate Revolution in Marketing, J. Market., XXXV, 13, 10.2307/1250558 Tull, 1976 Worthing, 1975, Improving Product Deletion Decision Making, MSU Bus. Top., 29