Adapting Herzberg: A Conceptualization of the Effects of Hygiene and Motivator Attributes on Perceptions of Event Quality

Journal of Travel Research - Tập 41 Số 3 - Trang 305-310 - 2003
John L. Crompton

Tóm tắt

Herzberg suggested that job satisfaction was a function of two types of conditions that he termed hygiene or dissatisfier and motivator or satisfier attributes. This article suggests that these same conditions may contribute to explaining levels of visitor satisfaction with an event. Hygiene attributes are the generic infrastructure elements that form the platform or foundation on which a meaningful event is developed. If their quality is below a given threshold, then dissatisfaction will result, but they have little potential for creating satisfaction with an event. They are a necessary but not a sufficient condition for visitor satisfaction. Satisfaction only results from visitor interaction with the motivator attributes that are the distinctive features of the event that attract people to it.

Từ khóa


Tài liệu tham khảo

Berry L. L., and A. Parasuraman (1991). Marketing Services: Competing Through Quality. New York: The Free Press.

10.1086/209535

10.1177/004728759503400102

10.1016/S0160-7383(97)80010-2

Fishbein, M. (1967). “A Behavior Theory Approach: The Relations between Beliefs about an Object and the Attitude toward the Object.” In Readings in Attitude Theory and Measurement, edited by M. Fishbein. New York: John Wiley, 389-99.

Getz, D. A. (1997). Event Management and Event Tourism. New York: Cognizant Communication.

Herzberg, F., B. Mausner, and B. Snyderman (1959). The Motivation to Work. New York: John Wiley.

Howard, D. R., and J. L. Crompton (1980). Financing, Managing and Marketing Recreation and Park Resources. Dubuque, IA: William C. Brown.

Minch, R. P. (1986). “Computer Information Systems Supporting Multicriteria Decision Making.” Decision Sciences 17: 355-413.

10.3727/106527093792337619

Nunnally, J. C. (1978). Pschometric Theory. New York: McGraw-Hill.

Oliver, R. L. (1997). Satisfaction: A Behavioral Perspective on the Consumer. New York: McGraw Hill.

10.1037/h0044579