A review of DTCA techniques: Appraising their success and potential impact on medication users

Research in Social and Administrative Pharmacy - Tập 14 - Trang 218-227 - 2018
Zaheer-Ud-Din Babar1,2, Ashna Medina Siraj2, Louise Curley2
1Department of Pharmacy, University of Huddersfield, HD1 3DH, Huddersfield, United Kingdom
2School of Pharmacy, University of Auckland, Private Mail Bag 92019, Auckland, New Zealand

Tài liệu tham khảo

Fligstein, 2002, Agreements, disagreements, and opportunities in the ‘New sociology of Markets' Arney, 2014, Disease mongering in direct-to-consumer advertising and the expansion of the antidepressant market, Sociol Inq, 84, 519 Ventola, 2011, Direct-to-Consumer pharmaceutical advertising: therapeutic or toxic?, P T, 36, 669 Main, 2004, Pharmaceutical advertising in the USA: information or influence?, Int J Advert, 23, 119, 10.1080/02650487.2004.11072875 Rosenthal, 2003 Every-Palmer, 2014, Direct-to-consumer advertising of prescription medication in New Zealand, N. Z Med J, 127, 102 Hall, 2011, Direct to consumer advertising versus disease awareness advertising: consumer perspectives from down under, J Public Aff, 11, 60 Hoek, 2011, Information accessibility and consumers' knowledge of prescription drug benefits and risks, J Consum. Aff, 45, 248, 10.1111/j.1745-6606.2011.01202.x Ministry of Health, 2006 Sheehy, 2014, In New Zealand, finding a healthy balance, N. Z Med J, 127, 66 Mackey, 2015, It's time to shine the light on direct-to-consumer advertising, Ann Fam Med, 13, 82, 10.1370/afm.1711 Greene, 2010, Hidden in plain sight marketing prescription drugs to consumers in the twentieth century, Am J Public Health, 100, 793, 10.2105/AJPH.2009.181255 Macias, 2010, The changing face of direct-to-consumer print advertising, Pharm Med, 24, 165, 10.1007/BF03256813 Tyrawski, 2015, Pharmaceutical companies and their drugs on social media: a content analysis of drug information on popular social media sites, J Med Internet Res, 17, e130, 10.2196/jmir.4357 Conrad, 1992, Medicalization and social control, Annu Rev Sociol, 18, 209, 10.1146/annurev.so.18.080192.001233 O'Donoghue, 2014, Presenting efficacy information in direct-to-consumer prescription drug advertisements, Patient Educ Couns, 95, 271, 10.1016/j.pec.2013.12.010 Sullivan, 2016, Visual presentations of efficacy data in direct-to-consumer prescription drug print and television advertisements: a randomized study, Patient Educ Couns, 99, 790, 10.1016/j.pec.2015.12.015 O'Donoghue, 2014, Effects of comparative claims in prescription drug direct-to-consumer advertising on consumer perceptions and recall, Soc Sci Med, 120, 1, 10.1016/j.socscimed.2014.08.039 Rollins, 2011, Nonbranded or branded direct-to-consumer prescription drug advertising-which is more effective?, Health Mark Q, 28, 86, 10.1080/07359683.2011.545337 Rollins, 2010, Behavioral intentions and information-seeking behavior: a comparison of nonbranded versus branded direct-to-consumer prescription advertisements, Drug Inf J, 44, 673, 10.1177/009286151004400603 Hall, 2011, Direct to consumer advertising versus disease awareness advertising: consumer perspectives from down under, J Public Aff, 11, 60 Khanfar, 2007, FDA direct-to-consumer advertising for prescription drugs: what are consumer preferences and response tendencies?, Health Mark Q, 24, 77, 10.1080/07359680802125899 Hoek, 2011, Information accessibility and consumers' knowledge of prescription drug benefits and risks, J Consum. Aff, 2011, 2 Kees, 2008, Barely or fairly balancing drug risks? Content and format effects in direct-to-consumer online prescription drug promotions, Psychol Mark, 25, 675, 10.1002/mar.20231 Tsai, 2012, Message strategies in direct-to-consumer pharmaceutical advertising: a content analysis using Taylor's six-segment message strategy wheel, Health Mark Q, 29, 239, 10.1080/07359683.2012.705708 Golan, 2008, Creative strategies in viral advertising: an application of Taylor's six-segment message strategy wheel, J Comput Mediat Commun, 13, 959, 10.1111/j.1083-6101.2008.00426.x Bhutada, 2012, Impact of celebrity pitch in direct-to-consumer advertising of prescription drugs, Health Mark Q, 29, 35, 10.1080/07359683.2012.652576 Bhutada, 2015, Disease-specific direct-to-consumer advertising of pharmaceuticals: an examination of endorser type and gender effects on consumers' attitudes and behaviors, Res Soc Adm Pharm, 11, 891, 10.1016/j.sapharm.2015.02.003 Liang, 2011, Prevalence and global health implications of social media in direct-to-consumer drug advertising, J Med Internet Res, 13, e64, 10.2196/jmir.1775 Tyrawski, 2015, Pharmaceutical companies and their drugs on social media: a content analysis of drug information on popular social media sites, J Med Internet Res, 17, e130, 10.2196/jmir.4357 Fogel, 2009, Direct-to-consumer advertisements of prescription medications over the Internet, Health Mark Q, 26, 347, 10.1080/07359680903304310 Huh, 2014, Trust in prescription drug brand websites: website trust cues, attitude toward the website, and behavioral intentions, J Health Commun, 19, 170, 10.1080/10810730.2013.798386 Gilbody, 2005, Benefits and harms of direct to consumer advertising: a systematic review, Qual Saf Health Care, 14, 246, 10.1136/qshc.2004.012781 Ebeling, 2011, 'Get with the Program!': pharmaceutical marketing, symptom checklists and self-diagnosis, Soc Sci Med, 73, 825, 10.1016/j.socscimed.2011.05.054 Aiken, 2004 Delbaere, 2006, Health care knowledge and consumer learning: the case of direct-to-consumer drug advertising, Health Mark Q, 23, 9, 10.1080/07359680802086059 Ang, 1994, Comparative advertising: superiority despite interference?, Asia Pac J Manag, 11, 33, 10.1007/BF01731871 Grewal, 1997, Comparative versus noncomparative advertising: a meta-analysis, J Mark, 61, 1 Liang, 2011, Direct-to-consumer advertising with interactive internet media: global regulation and public health issues, JAMA, 305, 824, 10.1001/jama.2011.203 Khanfar, 2008, FDA direct-to-consumer advertising for prescription drugs: what are consumer preferences and response tendencies?, Health Mark Q, 24, 77, 10.1080/07359680802125899